Published
17.09.2020
Category
Web Development

01. Task

The main task was to create a website where you could:

  • Get acquainted with the company’s services.
  • Purchase various products online.
  • View examples of completed work through a portfolio.

02.Execution steps

1. Research and planning

Step 1: Understanding the Requirements

  • Meeting with the customer: Determination of all wishes and requirements for the functionality and design of the site.
  • Competitor analysis: Assess competitor sites to identify best practices and identify unique opportunities for the Polymetrica site.

Step 2: Create an Action Plan

  • Defining the site structure: Main sections (Home page, Service pages, Portfolio, Store, Contacts).
  • Platform selection: The decision to use WordPress as the main platform for website development due to its flexibility and ease of content management.

2. Design

Step 3: Selecting and Approving a Basic WordPress Theme

  • Explore available topics: Selection of themes that meet customer requirements in terms of style and functionality.
  • Topic approval: Coordination of the chosen topic with the customer.

Step 4: Redesign the theme in accordance with the company’s brand book

  • Theme adaptation: Customize and change the theme design according to the company’s corporate style.
  • Creating layouts: Development of detailed layouts of all website pages.

3. Content creation

Step 5: Writing lyrics

  • Creating SEO texts for service pages: Writing texts taking into account keywords to improve site visibility in search engines.
  • Content optimization: Optimization of all texts and metadata for SEO.

Step 6: Selecting and Rendering Images

  • Graphic content: Selection and creation of images that visually support text content and the overall style of the site.

4. Posting content

Step 7: Posting content on the site

  • Adding texts and images: Integration of all texts and images on the corresponding pages of the site.
  • Navigation setup: Make sure that site navigation is intuitive and user-friendly.

5. Creation of functionality

Step 8: WooCommerce Integration

  • Installation and configuration of WooCommerce: Creation of an online store to sell company products.
  • Catalog: Adding products with descriptions, photos and prices.
  • Purchasing process: Setting up the order process, cart and payment.

6. Portfolio

Step 9: Designing a Portfolio Page

  • Photo gallery: Posting photographs of completed work and installed equipment.
  • Presentations: Integration of the ability to view presentations of completed projects.

7. Testing and launch

Step 10: Testing

  • Cross-browser testing: Checking the site’s functionality in all popular browsers.
  • Adaptability testing: Checking the correct display of the site on various devices (desktops, tablets, smartphones).

Step 11: Launching the Site

  • Final checks: Conducting final checks and eliminating possible errors.
  • Transfer to the production server: Transferring the site to the main hosting and setting up all parameters.

8. Indexing and marketing

Step 12: Site Indexing

  • Registration in search engines: Adding a site to Google Search Console to speed up indexing.
  • Sitemap and robots.txt file: Creating and customizing a sitemap and robots.txt file to improve indexing.

Step 13: Marketing Campaign

  • Social networks and newsletter: Announcing the launch of the website through social networks and newsletters.
  • Advertisement: Launching advertising campaigns to attract first visitors to the site.

03. Expected result and actual

Creating a website for Polymetrica included developing a functional online store, presenting all the company’s services, creating SEO-optimized pages, and developing a portfolio section to showcase completed work. All stages of the project were carried out taking into account the specifics of the company and the needs of the target audience, which made it possible to create a professional and attractive website that meets all the customer’s requirements.

Thanks to careful study of all aspects of the project and subsequent indexing, the site is ready to successfully attract customers and promote Polymetrica’s services and products.

faq

FAQ for the case of creating a website for Polymetrica on WordPress

Why was WordPress chosen to create the Polymetrica website?

WordPress was chosen to create the Polymetrica website due to its many benefits:

  • Flexibility: WordPress makes it easy to add and modify functional elements through its extensive ecosystem of plugins and themes.
  • Ease of content management: The WordPress admin panel is intuitive and makes it easy to manage content even for users without technical experience.
  • Wide ecosystem of plugins: There are thousands of plugins that allow you to quickly add the necessary functionality, for example, an online store with WooCommerce, multilingualism with Polylang and much more.
  • SEO-friendly: WordPress is natively designed with SEO practices in mind, and there are many plugins, such as Yoast SEO, that help optimize your site for search engines.
  • Community and support: A large community of developers and users provides access to a wealth of resources, including forums, documentation, and training materials.
What are the main functions implemented on the Polymetrica website?

The following main functions are implemented on the Polymetrica website:

  • Home page: Contains basic information about the company and allows you to immediately order the required products.
  • Service pages: A detailed description of all services offered by the company, including SEO-optimized texts.
  • Internet shop: Implementation of WooCommerce for selling company products, with a detailed product catalog, shopping cart system and online payment.
  • Portfolio: Examples of completed work by the company, presented through photo galleries and presentations.
  • Contact Information: Full company contact details, including address, phone number, feedback form and map.
  • Multilingual support: Ability to switch between Russian and Ukrainian languages, ensuring accessibility to a wider audience.
How was SEO optimization of the site ensured?

SEO optimization was achieved through the following steps:

  • Keyword Research: Determine the most relevant and effective keywords for each page and service.
  • Creation of SEO texts: Writing quality texts that not only contain keywords, but also provide valuable information to users.
  • Metadata optimization: Include keywords in page titles, meta descriptions and meta tags to improve search engine visibility.
  • Internal linking: Linking pages together to improve navigation and distribute link weight.
  • Image optimization: Use alt and title attributes for images, and compress images to speed up page loading.
  • Sitemap and robots.txt file: Creating a sitemap to simplify indexing and setting up a robots.txt file to control the behavior of search robots.
Which plugin was used to create the online store?

To create an online store, the WooCommerce plugin was used, which provides the following features:

  • Catalog: Ability to add an unlimited number of products with detailed descriptions, photographs and prices.
  • Cart and purchasing process: Intuitive shopping cart and checkout process, including multiple payment and delivery options.
  • Order management: Convenient tools for managing and tracking orders.
  • Reports and analytics: Built-in reports on sales, inventory and customer behavior.
  • Integration with other services: Easy integration with payment gateways, delivery systems and marketing tools.
How was the work with content organized?

Work with content was organized in several stages:

  • Collection of information: Meetings with company representatives to collect all necessary information about products, services and completed projects.
  • Creation of texts: Writing unique and informative texts, including SEO-optimized descriptions for service pages.
  • Selection of images: Selecting and editing photographs that best represent the company and its products.
  • Content posting: Integration of all texts and images on the relevant pages of the site, taking into account their logical arrangement and visual appeal.

Editing and proofreading: Checking all materials for errors and compliance with company requirements.

How was support for two languages ​​implemented?

Dual language support was implemented as follows:

  • Content translation: Translation of all texts, including descriptions of goods, services and other information into Ukrainian.
  • Multilingual plugin: Installation and configuration of the Polylang plugin (WordPress Multilingual Plugin), which allows you to create and manage multilingual websites.
  • Switch languages: Adding a language switcher in a prominent position so that users can easily change the interface language.
  • Duplicate pages: Create duplicate pages for each language, ensuring the same experience for users in different languages.
How were examples of completed work demonstrated in the portfolio?

Examples of completed work were demonstrated through:

  • Photo gallery: Posting high-quality photographs of completed projects with the ability to enlarge and view them as a slideshow.
  • Presentations: Integration of the ability to view presentations of completed projects in slide or video format, which allows you to show in detail the process and results of the work.
  • Description of projects: Adding a detailed description of each project, including materials used, technologies and unique features.
What measures have been taken to ensure correct indexing of the site?

To ensure correct indexing of the site, the following measures were taken:

  • Registration in search engines: Adding a site to Google Search Console and Yandex.Webmaster to monitor and improve indexing.
  • Creating a sitemap: Using plugins like Yoast SEO to automatically create and update your sitemap.
  • Setting up the robots.txt file: Setting up a robots.txt file to control search robots' access to certain parts of the site.
  • Error analysis and correction: Regularly monitoring reports in webmaster tools and correcting identified problems.
How was site testing ensured?

Site testing included the following stages:

  • Cross-browser testing: Checking the site in all popular browsers (Chrome, Firefox, Safari, Edge) to ensure correct display and functionality.
  • Adaptability testing: Checking the correct display and operation of the site on various devices (desktops, tablets, smartphones) to ensure an optimal user experience.
  • Functional testing: Checking all functional elements of the site, including the online store, feedback forms, galleries and language switching.
  • Performance testing: Using tools to check page loading speed and optimize performance.
What steps were taken to promote the site after launch?

The following steps were taken to promote the site:

  • Social media: Announcing the launch of the website through the company’s official accounts on social networks (Facebook, Instagram, LinkedIn).
  • Email newsletter: Informing existing clients and subscribers about the launch of a new website via email newsletter.
  • Advertising campaigns: Launching advertising campaigns on Google Ads and social networks to attract new audiences to the site.
  • SEO promotion: Conduct keyword research, content optimization and metadata adjustments to improve organic search.
  • Feedback: Collecting feedback from users and clients to further improve the site and its functionality.
How can I contact Polymetrica through the website?

You can contact Polymetrica as follows:

Section "Contacts": The site has a section "Contacts", which provides all the necessary information for communication, including:

  • Address: Physical address of the company for personal visits.
  • Telephone: Contact phone number for quick communication.
  • Email: Email for written requests.
  • Feedback form: Built-in form that allows you to send a message directly from the site.

Map: Interactive map showing the location of the company's office.

What additional features may be added in the future?

In the future, the site may be supplemented with the following functions:

  • Blog: A section for publishing news, articles and useful information that will help improve SEO and attract additional traffic.
  • User's personal account: The ability to register and create a personal account where users can track their orders, save favorite products and manage their data.
  • Advanced product filters: Adding additional filters for easy searching and sorting of products according to various parameters.
  • Reviews and ratings: The ability to leave reviews and rate products and services, which will help increase trust in the company.
  • Support chat: Integration of online chat for quick advice and support from company representatives.
  • Integration with CRM system: Linking the site with a customer relationship management (CRM) system to automate and improve customer service.
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