A complete guide to promoting an online store

Online store promotion is a set of measures aimed at increasing the visibility and traffic of an online store in search engines. Includes internal and external website optimization, content creation and optimization, work with social networks and paid advertising campaigns. The main goal is to attract the target audience, increase conversions and increase sales. Promotion requires a systematic approach and constant analysis of results to adjust the strategy. It is important to take into account not only technical aspects, but also behavioral factors of users.

Where does online store promotion begin?

Promoting an online store begins with a deep analysis of the current state of the site, research of the competitive environment and understanding of the target audience. These steps are key to developing a strategy that will ensure successful promotion and increased conversions.

Analysis of the current state of the site

Before making any changes, it is important to understand the current state of the site. This includes:

• Download speed analysis: Loading speed affects user experience and search engine rankings. Check your site’s loading speed using tools such as PageSpeed Insights or GTmetrix to identify possible problems and get recommendations on how to fix them.
• Technical audit: Check for errors such as broken links, duplicate pages, incorrect redirects and other technical issues that can negatively impact SEO.
• Content Analysis: Evaluate content quality and relevance, keywords and keyword density, meta tags and title structure.

This stage helps to identify the weaknesses of the site and determine which aspects need improvement.

Analysis of search results and competitors

Competitor research allows you to understand what strategies are working for others and what you can improve on your website:

• Analysis of positions in search results: Compare your site’s rankings with your competitors for key keywords. Tools such as SEMrush, Ahrefs or Serpstat, will help you understand which pages rank higher and why.
• Content Research: Look at what topics your competitors cover, how they structure their pages, and what USPs (unique selling propositions) they use.
• Link profile analysis: Find out where your competitors are getting their links from and use this data to develop your link building strategy.

This data will help you adapt your promotion strategy and avoid common mistakes.

Target audience analysis

Knowing your target audience is the key to creating effective marketing. You need to understand what exactly your customers need:

• Demographic analysis: Determine the age, gender, geographic location and other characteristics of your audience. Use tools like Google Analytics to receive data.
• Behavior Analysis: Find out what pages users visit, how much time they spend on the site, and what interests them most.
• Studying pain points: Understand what problems your product solves for the customer and how best to convey that information.

This stage helps you fine-tune your content and offers to your audience’s needs.

Creating a site structure

A properly designed website structure makes navigation easier and improves SEO:

• Category pages: Determine the main and secondary product categories, create a convenient and logical hierarchy.
• Product pages: Each product should have a unique page with a detailed description, images and reviews.
• Information pages: Blog sections, articles and FAQs are important elements for increasing search engine visibility and increasing customer trust.
• Home page: Should be visually attractive, contain the main USP and links to key sections of the site.

Creating the right website structure helps users easily find the products and information they need.

Development of page templates

Each page on the site should be optimized for search engines and user-friendly:

• Category Templates: Includes filters, sorting, and user-friendly elements.
• Product Templates: Optimized images, detailed descriptions, calls to action and functionality for leaving reviews.
• Article Templates: Include quality headings, subheadings, lists and images that make reading enjoyable and informative.
• Home Page Template: Visually appealing design with an emphasis on unique offerings and easy access to key sections.

The right page templates can help improve user experience and SEO.

Development of a unique selling proposition (USP)

USP is the key element that sets you apart from your competitors:

• Competitive advantage: Determine what makes your product unique and better than other offerings on the market.
• Clarity and conciseness: The USP should be clear, understandable and memorable.
• Relevance: Your USP should solve a specific problem or satisfy a need of your target audience.

The right USP helps attract and retain customers, increasing conversion.

Creating a content strategy

A content strategy is a plan that helps you create high-quality, relevant content that attracts customers:

• Content Planning: Determine topics, keywords and timing of publication. Use tools like Trello, to organize work.
• Competitor analysis: Find out what topics your competitors are covering and offer something unique or more in-depth.
• Budgeting: Calculate the costs of creating and promoting content, taking into account the costs of copywriting, design and marketing.

A content strategy helps you take a systematic approach to creating and promoting content, which in turn improves your site’s visibility and attracts your target audience.

Starting to promote an online store requires an integrated approach, including analysis of the current state of the site, research of competitors and the target audience, as well as the creation of a structure and content strategy. These steps will help create the basis for successful promotion and achieving high positions in search engines.

Internal and external SEO optimization of an online store

SEO website optimization is the basis for its successful promotion in search engines. On-page and off-page SEO optimization include various aspects that help improve website visibility, increase traffic and increase conversions. Let’s take a closer look at each of these aspects.

Technical SEO

Technical SEO is the basis on which the entire website is built. Correctly setting technical parameters helps to avoid many problems that can negatively affect the ranking of a site in search engines. The main elements of technical SEO include:

• Core Web Vitals: Metrics that measure loading speed, interactivity, and stability of content on a page. Improving these indicators has a positive effect on user experience and, as a result, ranking. You can check your Core Web Vitals scores using Google PageSpeed Insights.
• Semantic markup (JSON-LD): Proper use of semantic markup allows search engines to better understand the content of pages. This can result in rich snippets appearing in search results, which increases CTR and attracts more traffic. Check out the best practices for using JSON-LD on the official Google website.
• HTML5 markup: Using up-to-date markup standards helps improve the structure of the site and makes it more understandable for search engines. This, in turn, can have a positive impact on rankings.

Regular technical site audits help identify and eliminate errors that may reduce SEO effectiveness. For example, using tools like Screaming Frog can quickly identify broken links, duplicate pages, and other technical issues.

Content SEO

Content SEO is the development and implementation of a strategy for creating and optimizing content that responds to user queries. Basic steps include:

• Content plan: Creating a content plan allows you to systematize work on the site and cover key queries as much as possible. This includes developing commercial pages (product pages, categories) and information pages (blog, articles). Example of a Keyword Analysis and Planning Tool – Ahrefs.
• Creating pages for specific requests: Creating content that accurately answers user queries not only helps to attract more traffic but also improves user satisfaction. This can be implemented through the development of separate pages for high- and low-frequency queries.

This approach allows you to create highly relevant content for your audience, which improves your rankings and attracts targeted visitors.

Mobile optimization

Every year, more and more users use mobile devices to search and shop online. Therefore, mobile optimization becomes critical for any online store:

• Responsive Design: The site must be displayed correctly on all devices, from smartphones to tablets. This improves the user experience and reduces the bounce rate. You can check how mobile-friendly your site is using Google’s Mobile-Friendly Test tool.
• Optimizing download speed: Mobile users are especially sensitive to page loading speed. Optimizing images, reducing the number of HTTP requests, and using a CDN (Content Delivery Network) are just some of the steps you can take.

Mobile optimization directly affects the user experience and, accordingly, the ranking of a website in search engines, making it an integral part of a successful SEO strategy.

Local SEO

Local SEO is a set of techniques and strategies aimed at attracting customers from your region. This type of optimization is especially important for businesses that provide services or sell products in a specific geographic region:

• Google My Business registration: One of the key steps of local SEO is to register your business on Google My Business. This allows your online store to appear on maps and local search results.
• Optimizing pages for local queries: Including keywords related to your region in your content helps improve your site’s visibility in local search results.
• Working with local reviews: Encouraging customers to leave reviews on various platforms (Google, Yelp, Trustpilot) increases the credibility of your business and has a positive impact on your local search rankings.

These steps help you get your business noticed among local audiences, increasing your chances of attracting new customers.

Off-page SEO optimization

External SEO optimization is aimed at increasing the authority of the site by working with external resources:

• Link building: Creating links to your site from other authoritative resources improves its ranking in search engines. Effective link building can be achieved through publishing guest posts, collaborating with bloggers and the media. Tools such as Ahrefs, will help you analyze your link profile and find new opportunities for link building.
• PR and work with social networks: Publications in the media, activity on social networks and creation of viral content help increase brand awareness and attract organic traffic.
• Working with reviews on external resources: Positive reviews on platforms such as Trust pilot and Yelp, increase trust in your business and can increase conversions.

Effective off-page SEO optimization helps your website rank high in search engines and attract more targeted traffic.

Internal and external SEO optimization is a comprehensive approach that includes technical, content, mobile and local optimization, as well as work with external resources. Each of these aspects plays a key role in increasing website visibility, traffic and conversions. Using the right tools and methods helps you achieve your goals and bring your website to the top of search engines.

Main types of pages in an online store and their optimization

Category pages: How to properly structure and optimize

Category pages play a key role in an online store, as they help users quickly find the products they need and satisfy their information needs. The correct structure and optimization of category pages not only improves UX (user experience), but also helps to increase the visibility of the site in search results.

1. Structuring category pages:
   • Hierarchy of categories: Create a logical hierarchy where subcategories are linked to main categories. For example, for an electronics store: “Laptops” → “Gamer Laptops” → “Laptop Accessories.”
   • Using breadcrumbs: This navigation element helps users and search engines understand the structure of the site and improves page indexing.
2. Optimizing content on a category page:
   • Headings and subheadings: Use H1 for the main category heading and H2 for subcategory subheadings or filters.
   • Category descriptions: Include a short but informative description of the category using targeted keywords. This helps search engines better understand the page’s content and improves rankings.
   • Filters and sorting: Add functional filters and sorting options to improve user experience and improve engagement metrics.
3. YMYL and EEAT requirements:
   • Transparency of information: Make sure the page contains information that promotes trust, including authorship, contact information, and company information.
   • Backlinks and Internal Links: Ensure that the category page has internal links to relevant products and pages. This improves the structure of the site and helps search engines better understand the relationships between pages.

Useful tools for analysis and optimization:

• To analyze the structure of the site and pages you can use Screaming Frog (screamingfrog.co.uk).
• Analysis of loading speed of category pages using GTMetrix (gtmetrix.com) and Google PageSpeed Insights (pagespeed.web.dev).

Product cards: SEO principles for increasing conversions

The product card is one of the most important pages of an online store, as it is responsible for conversions. Proper optimization of a product page helps increase conversion and retain user attention, and also improves ranking in search engines.

1. Product card structure and elements:
   • Product name (H1): Must be unique and contain keywords.
   • Product Description: Informative and unique description with an emphasis on the benefits and characteristics of the product. Use lists and subheadings to structure text.
   • Product characteristics: Include a table with the main characteristics and capabilities of the product. This makes it easier to perceive information.
2. SEO optimization of the product card:
   • Meta Description: A short description containing keywords and calls to action, for example, “Buy”, “Order”.
   • Alternative texts (alt-texts) for images: Use descriptive alt text to improve SEO and ensure accessibility for users with disabilities.
   • Reviews and ratings: Add the functionality of product reviews and ratings, which helps to increase trust and increase conversions.
3. YMYL and EEAT requirements:
   • Transparency of product information: Make sure to include all important information such as shipping, return, and warranty policies.
   • Social proof: Include user reviews and ratings, as well as certifications and awards.

Useful tools for analysis and optimization:

• Optimizing images using TinyPNG (tinypng.com) or ImageOptim (imageoptim.com).

Blog and Information Pages: Why They’re Important and How to Use Them

Blog and information pages are important elements of a content marketing strategy. They help drive traffic, build brand trust, and improve SEO rankings.

1. Blog creation and structure:
   • Division by subject: Divide articles into thematic categories, such as “Tips for choosing products,” “Product reviews,” “Guides and instructions.”
   • Regularity of publications: Keep your blog active by publishing articles regularly to increase traffic and improve site visibility.
2. Blog Optimization for SEO:
   • Keywords and topics: Identify a list of keywords and topics that interest your target audience and create content that targets them.
   • Internal and external links: Add links to other blog articles and external resources to add value to your content and improve SEO.
3. YMYL and EEAT requirements:
   • Expertise and authority: Include articles from experts in your blog, credit the authors, and add biographies.
   • Content quality: Ensure content is relevant, useful, and verified for data accuracy.

Useful tools for analysis and optimization:

• SEMrush (semrush.com) and Ahrefs (ahrefs.com) – for selecting keywords and analyzing competitors’ content.
• Grammarly (grammarly.com) to check the grammar and style of the text.

Contact and About Pages: Increasing Customer Trust and Loyalty

Contact and about pages are important for building trust and loyalty among customers. They help show that there are real people behind the online store and that the company is trustworthy.

1. Contact Page Elements:
   • Feedback form: A simple and convenient form for contacting clients. Provide multiple contact methods, including telephone, email, and office address.
   • Location map: Integration with Google Maps to indicate your office location.
2. Optimizing about company pages:
   • Company history: A brief history of the company, focusing on achievements and values.
   • Team: Introduce your team, add photos and short biographies of key employees.
3. YMYL and EEAT requirements:
   • Transparency and openness: Make sure all contact details are current and easily accessible.
   • Social proof: Include testimonials from customers, partners, and certifications.

Useful tools for analysis and optimization:

• Use Google My Business (google.com/business) to manage company information and improve local SEO.
• Trust pilot (trustpilot.com) to collect and publish customer reviews.

Information pages and their optimization according to YMYL and EEAT requirements

Online store information pages play a key role in creating trust among users and increasing conversions. Strict compliance with YMYL (Your Money or Your Life) and EEAT (Expertise, Authoritativeness, Trustworthiness) requirements for such pages is mandatory, as they directly affect the perception of the store by search engines and users.

Delivery page

Description: The “Delivery” page must contain complete information about delivery methods, terms and conditions, including information about delivery partners.

YMYL and EEAT requirements:

• Accuracy and transparency: A detailed description of all available shipping options, including estimated delivery times and costs.
• Upgradability: Information must be current and updated regularly in case of changes.
• Contact details: Provide contact information for delivery-related questions.

Example resource: Delivery service website, for example, Nova Poshta.

Payment page

Description: The Payment page should clearly outline all available payment methods, including prepayment and cash on delivery options.

YMYL and EEAT requirements:

• Security and privacy: Make sure your payment details are secure and this is stated on the page.
• Clarity and Accessibility: The description of payment processes should be clear and transparent.
• Authority: Specify a payment system partner, such as Visa, MasterCard, or PayPal.

Example resource: Payment systems such as PayPal.

Return Policy page

Description: This should provide a clear description of the return and exchange policy, including terms, conditions and procedures.

YMYL and EEAT requirements:

• Legal accuracy: Information must comply with legal requirements and consumer law rules.
• Transparency: Include return and exchange options, as well as potential exceptions.
• Availability: Information must be easily accessible and understandable to users.

Example resource: Legal requirements on sites such as the Consumer Protection Act.

Privacy Policy Page

Description: The privacy policy should describe how user data is collected, used and protected.

YMYL and EEAT requirements:

• Complexity: Full description of data processing processes, including the use of cookies.
• Legal accuracy: The page must comply with data protection legislation such as GDPR.
• Trust: Make sure the user understands how their data is protected.

Example resource: Site GDPR to meet requirements.

Page “Site Use Rules”

Description: This page must include all terms and conditions that the user agrees to when using the site.

YMYL and EEAT requirements:

• Legal accuracy: Make sure that the terms of use cover all aspects of your experience on the site.
• Transparency: The user must clearly understand his rights and obligations.
• Upgradability: These terms and conditions must be updated regularly.

Example resource: Website with legal documentation.

Blog author page

Description: Here you can find information about the author or group of authors writing for the online store’s blog.

YMYL and EEAT requirements:

• Expertise: Detail the author’s experience and qualifications to build credibility.
• Relevance: Make sure author information is updated regularly.
• Transparency: Please provide contact details for feedback.

Example resource: Example of an author page on a large blog.

Page of the person responsible for posting and editing content on the site

Description: This page should provide information about the person or team responsible for managing the content.

YMYL and EEAT requirements:

• Responsibility: Determine who is responsible for the content and what measures are being taken to keep it relevant.
• Expertise: Please indicate the qualifications and experience of the person responsible.
• Transparency: Add contact information for questions and content suggestions.

Example resource: Content editing resource.

These pages not only help you comply with YMYL and EEAT requirements, but also significantly increase the trust of users and search engines in your online store.

General plan of work to promote an online store for 6 months

Month 1: Initial analysis and strategy development

1. Site structure analysis
   • Review the current site structure, including the organization of categories, product pages, and navigation. This will help identify problems in the site hierarchy that could negatively impact user experience and SEO.
   • Checking the URL structure: Use URL structure analysis tools such as Screaming Frog to identify potential problems.
   • Internal linking assessment: Determine which pages are lacking link value using Ahrefs or SEMrush.
2. Technical SEO audit
   • Conduct a comprehensive audit to identify technical issues such as broken links, indexing errors, duplicate content, and loading speed issues. Use Google Search Console and Screaming Frog to check for indexing errors and broken links.
   • Mobile optimization analysis: Make sure your site is responsive for all devices using the Google Mobile-Friendly Test.
   • Structured Data Validation: Test the correct implementation of structured data (Schema.org) using Rich Results Test.
3. Competitor analysis
   • Identify key competitors and analyze their strengths and weaknesses. Use SimilarWeb to evaluate traffic and competitor strategies.
   • Studying competitors’ strategies: Content analysis and SEO tactics using SEMrush.
4. Strategy development
   • Based on the analysis, develop an SEO strategy for 6 months, including goals, deadlines and key indicators. A rough plan can be developed using tools such as Google Sheets for planning and tracking.

Month 2: Improving site structure and content planning

1. Website structure optimization
   • Implement suggested changes to improve site hierarchy and user navigation. Use Screaming Frog to test changes.
   • URL structure optimization: It is recommended to improve the URL structure to be more logical and SEO friendly, which can be done using Ahrefs.
2. Keyword Research
   • Conduct detailed keyword research to identify target queries for each category and product page. Use Google Keyword Planner to search for keywords.
   • Keyword grouping: Group keywords by intent and prioritize those that have high search volume and relevance using SEMrush.
3. Content Planning
   • Develop a content plan that includes new pages (e.g. category pages, product guides) and blog articles targeting identified keywords.
   • Content prioritization: Create a content calendar to schedule publications and updates.
4. Implementation of technical SEO
   • Start implementing fixes based on the results of the technical SEO audit. The main focus should be on improving page loading speed, mobile optimization and indexing.
   • Improved download speed: Use tools such as Google PageSpeed Insights and GTmetrix, to check and improve site speed.

Month 3: Content Creation and On-Page Optimization

1. Content Creation
   • Start producing quality content according to the content plan. This includes category descriptions, product descriptions, and blog posts.
   • Content optimization: Make sure the content is optimized for your target keywords and has readability, which can be checked using Grammarly.
2. On-page SEO optimization
   • Optimize title tags, meta descriptions, headings (H1, H2, H3) and image alt texts on existing and new pages. Use Yoast SEO for WordPress.
   • Implementation of internal linking: Update internal linking in new content to strengthen site structure and increase page authority.
3. Improving user experience (UX)
   • Conduct site usability testing to identify potential UX improvements. Use Hotjar to collect user interaction data.
   • Implementation of changes: Implement improvements such as improved calls to action (CTAs), a simplified checkout process, and improved product filtering.
4. Monitoring and reporting
   • Set up tracking of key SEO indicators using Google Analytics и Google Search Console.
   • Preparation of reports: Prepare a monthly report describing progress, challenges, and next steps.

Month 4: Expansion and diversification

1. Content and Page Expansion
   • Continue adding new content, including expanding existing categories and adding new pages as needed.
   • Creating landing pages: Develop pages for specific campaigns, promotions or events.
2. Schema Markup extension
   • Introduce or expand the use of schema markup to improve rich snippets in search results, including FAQ, testimonial, and product schema.
   • Monitoring influences: Monitor the impact of the scheme on CTR and, if necessary, adjust using the Google Structured Data Testing Tool.
3. Off-page SEO (optional)
   • Explore link building opportunities through guest posting, influencer partnerships, and content promotion. Use BuzzSumo to search for opportunities.
   • Creating a Recommendation Program: Consider creating a referral program or affiliate marketing to attract inbound links and traffic.
4. Local SEO (if applicable)
   • Optimize your Google My Business profile and ensure consistency of NAP (Name, Address, Phone) data across all local directories.
   • Local content creation: Create region-specific content to attract local customers.

Month 5: Optimization and A/B testing

1. Ongoing content optimization
   • Analyze the performance of published content and optimize pages that perform worse than expected. Use Google Analytics for performance analysis.
   • Update old content: Apply SEO best practices to old content and update it to target new keywords.
2. A/B testing
   • Conduct A/B testing of key pages (for example, home page, product pages) to increase conversion. Use Optimizely to carry out tests.
   • Testing various elements: Test different versions of calls to action, page layouts, and copy to determine the best option.
3. Link building (optional)
   • Continue building quality backlinks to build domain authority. Use Ahrefs to monitor backlinks.
   • Links from authoritative sites: Focus on getting links from authoritative sites in the same or related industry.
4. Integration with social networks
   • Integrate social media strategies with SEO efforts to drive traffic and engagement. Use Hootsuite for social media management.
   • Encouraging social sharing: Promote social sharing of content to increase brand awareness and attract referral traffic.

Month 6: Review and adjustment of strategy

1. Comprehensive SEO review
   • Review the performance of a 6-month strategy, analyzing traffic, positions, conversions and ROI. Use Google Analytics and SEMrush for data analysis.
   • Analysis of successes and shortcomings: Identify areas where the strategy has been successful and those that need improvement.
2. Adjusting the strategy
   • Make adjustments to your SEO strategy based on the review results. Set new goals for the next 6 months, focusing on scaling successful tactics and addressing weaknesses.
   • Development of a long-term plan: Develop a plan based on upcoming trends, changes in search algorithms, and business needs.
3. Long-term planning
   • Develop a long-term SEO plan taking into account upcoming trends and changes in search algorithms. Consider further expanding content, improving site architecture, and becoming more involved in off-site SEO efforts.

The presented action plan covers the key stages of promoting an online store for 6 months, starting with analysis and strategy and ending with optimization and adjustment. Each project is unique, and this list serves as a framework that can be tailored to the specific needs and goals of your online store. For the most effective results, it is recommended to develop a customized plan based on the specifics of your business and market.

Useful tips and tools for analysis and promotion

In the process of analyzing and promoting a website, it is important to use the right tools and follow best practices. Below are recommendations and tools to help with traffic tracking, competitor analysis, and SEO optimization.

Using Google Analytics and Google Search Console to Track Traffic

1. Google Analytics
   • Goals and events: Set up goals and events in Google Analytics to track key user actions on the site, such as completing purchases or filling out forms. This will help you measure conversions and evaluate the effectiveness of your marketing campaigns.
   • User behavior analysis: Use user behavior reports to understand how visitors interact with your site. View data on the pages they visit and time spent on the site to identify popular and problem areas.
   • Traffic source: Analyze traffic sources to determine which channels (search, social media, referral sites) are most effective. This will help you focus your efforts on the most effective sources.
2. Google Search Console
   • Performance Analysis: Use the performance report in Google Search Console to track clicks, impressions, average position, and CTR for your keywords. This will allow you to evaluate how well your site is indexed and which queries are driving traffic.
   • Indexing problems: Check the coverage status report to identify indexing errors and pages that are not indexed. This will help you troubleshoot technical issues and improve your site’s visibility in search engines.
   • Link Analysis: View the external links report to see which sites are linking to your content. This will allow you to evaluate the quality of your links and identify opportunities for further link building.

Competitor Analysis Tools

1. Ahrefs
   • Backlink Analysis: Use Ahrefs to analyze your competitors’ backlinks. This will help you identify where they are getting their links from and find opportunities to build your own links.
   • Content audit: Conduct a content audit using Ahrefs to determine which competitor pages rank highly and what keywords they use. This will help you create better and more competitive content.
2. SEMrush
   • Keyword analysis: SEMrush provides tools to research the keywords your competitors are using. Use them to expand your list of target queries and improve your SEO strategy.
   • Traffic analysis: Use SEMrush to analyze your competitors’ traffic and determine their user acquisition strategies. This will help you assess competitiveness and identify successful practices.
3. SEranking
   • Item tracking: SEranking allows you to track your website’s position for key queries and compare them with competitors. This will help you understand how your site is positioned in search results relative to competitors.
   • SEO indicators analysis: Use SEranking tools to analyze SEO metrics such as visibility, domain authority, and technical errors. This will help you improve your overall SEO performance.
4. Serpstat
   • Competitor analysis: Serpstat allows you to conduct an in-depth analysis of competitor sites, including their keywords, advertising campaigns and backlinks. This will help you learn what strategies are working for your competitors.
   • SEO audit: Use Serpstat to conduct a comprehensive SEO audit of your website and competitive sites. This will allow you to identify technical errors and areas for improvement.

Plugins and extensions for SEO optimization

1. Netpeak Spider
   • Site audit: Netpeak Spider provides detailed reports on technical site errors such as broken links, duplicate content and problems with meta tags. This will help you quickly identify and resolve problems.
   • Site structure analysis: Use Netpeak Spider to analyze website structure and internal links. This will help you optimize internal linking and improve navigation.
2. Screaming Frog
   • Technical SEO Analysis: Screaming Frog allows you to conduct a deep technical audit of your site, identifying problems with meta tags, internal links and URL structure. This will help you eliminate technical errors and improve your SEO.
   • Sitemap: Use Screaming Frog to generate a sitemap and analyze page structure. This will help you ensure that all important pages are indexed correctly.
3. Seo Meta 1 Click
   • View meta tags: Seo Meta 1 Click allows you to quickly view meta tags (title tags, descriptions, keywords) on site pages. This will help you ensure that all meta tags are optimized and follow SEO best practices.
4. LanguageTool
   • Checking grammar and spelling: LanguageTool helps to identify grammatical and spelling errors in the text. This is especially useful for improving the quality of content and increasing readability.
   • Style Analysis: Use LanguageTool to check text style and improve its structure, making your content more attractive and readable for users.

Proper use of tools for website analysis and promotion allows you to effectively manage your SEO strategy, identify problems and find opportunities for improvement. Choosing the right tools and regularly monitoring results will help you achieve your goals and keep your site competitive. Approach each step based on the specifics of your business and use the tools that best suit your needs.

Promoting an online store is a multi-stage and painstaking process that requires attention to detail and the use of modern tools. By following the recommendations outlined in this guide, you can consistently grow your online business, attract your target audience, and achieve high rankings in search engines. Remember that success comes to those who act systematically and do not stop there. Start with analysis and planning and your online store is sure to reach new heights.

Don’t put off your promotion until later – today you can take the first step towards success! Contact us and we will help you develop and implement an effective strategy for promoting your online store.