Optimize campaigns to increase conversions

Manage PPC ads for maximum impact

Optimize campaigns to increase conversions

Manage PPC ads for maximum impact

We develop and manage PPC campaigns that drive targeted traffic and increase conversions. Our PPC experts can help you achieve your business goals at the lowest possible cost.

Introduction to PPC

How PPC advertising works

What PPC advertising is and how it works

  • PPC (Pay-Per-Click) advertising is an Internet marketing model in which advertisers pay for each click on their ads. It is an effective way to attract targeted audiences to a website and increase conversions. PPC advertising allows you to: attract traffic instantly, control costs, target specific audience segments and measure results in real time. This makes it a powerful tool for business growth.

Basic principles of PPC advertising

  • PPC advertising works on the basis of an auction system where advertisers bid on keywords. When a user enters a search query that matches the keywords, ads are shown. Successful PPC campaigns: demonstrate increased website traffic, increased conversions and improved ROI (return on investment). Examples of such campaigns include well-known brands and small businesses that have achieved significant success through PPC.
Effective PPC advertising management
The main stages of a successful PPC campaign
Effective PPC advertising management

The main stages of a successful PPC campaign

Developing a PPC strategy: Budget and target audience

Create a strategy with budget and target audience in mind to maximize results and optimize costs.

Creating ads for PPC campaigns

Develop attractive keyword-driven ads to increase clicks and customer engagement.

PPC campaign setup and optimization

We set up and regularly optimize campaigns to improve their performance and reduce costs.

Remarketing: How to bring visitors back to your site

Use remarketing to bring back users who have already visited the site to increase conversions.

Analyzing and measuring the effectiveness of PPC advertising

Evaluate results and analyze key metrics to adjust strategy and improve performance.

Automation and tools for PPC management

We implement automated tools to simplify PPC campaign management and increase their effectiveness.

Our advantages in PPC campaign management

Why choose us for PPC management

01. Professionalism and experience

We have experience in managing PPC campaigns of various sizes, from startups to large corporate clients. Our experts analyze each campaign with the utmost care, which allows us to achieve high results and ensure ROI growth.

02. individualized approach

We start every project with an in-depth analysis of your business and target audience. We develop strategies that address the unique needs of your business and help you achieve your goals efficiently and accurately.

03. Transparency and accountability

We provide full reports on campaign results, allowing you to see how your investment is performing. Our clients are kept up to date on all aspects of the campaign and can track progress and results in real time.

04. optimization and innovation

We constantly follow the latest trends and changes in PPC advertising. This allows us to implement innovative approaches and use modern tools to optimize your campaigns to ensure maximum efficiency and competitiveness.

Example of increase in indicators after ordering the service

How PPC management will transform your business results

Example of increase in indicators after ordering the service

How PPC management will transform your business results

AFTER BEFORE

900 clicks/month (+200%)

300 clicks/month

Increased clicks on ads

$1.50/CPC (-40%)

$2.50/CPC

Cost per click (CPC) reduction

350%
(+200%)

150%

Increase ROI (return on investment)
+
ACTIVE
CLIENTS
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COMPLETED
PROJECTS
+
TEAM
PROFESSIONALS
+
PRODUCTIVE YEARS IN THE DEVELOPMENT OF
The latest trends in PPC advertising: Stay ahead of the curve

Current trends in PPC advertising

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Integrating artificial intelligence (AI) into campaign optimization

AI and machine learning allow you to automate and optimize campaigns based on user data. This leads to more accurate targeting and improved ROI.

02
02
Advanced use of dynamic announcements

Dynamic ads automatically adapt to user queries. This helps to increase the relevance and clickability of your ads.

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03
Emphasis on voice search

With the increasing use of voice assistants, optimizing PPC campaigns for voice search is becoming essential. This allows you to attract users who use voice commands to search for information.

04
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Increasing the role of video ads in PPC strategies

Video ads are becoming increasingly popular and effective. Integrating video ads into PPC campaigns helps to attract attention and increase audience engagement.

FAQ about PPC advertising

7 Answers to the Most Popular Questions
about PPC Advertising

FAQ about PPC advertising

7 Answers to the Most Popular Questions
about PPC Advertising

How long will it take to see results from PPC advertising?

Results from PPC advertising can be seen in just a few days after the campaign is launched. This usually depends on the budget, competition in the niche and the effectiveness of the ads. Primary data such as clicks and views can be available almost immediately, but it can take several weeks to assess full effectiveness.

What is targeting and how does it help in PPC advertising?

Targeting in PPC advertising allows you to target ads to specific groups of users based on their interests, demographics, and behavior. This helps improve ad relevancy and increase the likelihood of conversions because your ads are seen by the people who are most interested in your product or service.

How do you determine the optimal budget for a PPC campaign?

Determining the optimal budget depends on campaign goals, cost per click and expected conversions. Start with a test budget, analyze the results and gradually increase your investment based on performance. It is important to consider both direct and indirect costs to maximize efficiency.

What factors affect cost per click in PPC advertising?

Cost per click (CPC) in PPC advertising depends on competition for keywords, ad quality, landing page relevance and your account quality. Higher competition and low quality rankings can increase CPC, while well-optimized ads and pages reduce costs.

How do you measure the success of a PPC campaign?

The success of a PPC campaign is measured through key performance indicators (KPIs) such as clicks, cost-per-click (CPC), conversions, and return on investment (ROI). Analyzing these metrics helps you understand how effectively your money is being spent and how you can improve campaign results.

What is remarketing and how does it work?

Remarketing is a strategy for re-engaging users who have previously interacted with your site but did not complete a conversion. Using remarketing, you can show ads to these users to remind them of your product and increase the likelihood of completing a purchase or other desired action.

How to optimize PPC campaigns to increase their effectiveness?

Optimizing PPC campaigns involves regular ad testing and modification, improving landing pages, keyword analysis, and budget adjustments. Use A/B testing, track results, and customize campaigns based on the data to continuously improve their performance and profitability.

Ethical principles in PPC advertising

Basic principles of ethics in PPC advertising

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Transparency in promotional materials

Ads should be clear and truthful, not misleading to users. Transparency helps build trust with potential customers and prevents negative attitudes towards your brand.

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Maintaining data confidentiality

When collecting and using user data, it is important to respect user privacy and protect personal information. This includes adhering to data protection legislation and using data only for the stated purposes.

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Ethics in keyword selection

Use of keywords should be honest and not infringe on the rights of other brands or companies. Avoid using competitors' brands or deceptive methods that could lead to legal consequences and a negative image.

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Отзывы клиентов

Що кажуть
про ProGamma
наші клієнти?

Michael Terry
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Michael Terry
Developer
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Manager
Maria Torres
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. Thank you!
Maria Torres
Designer
Additional services in PPC advertising

Empowering your PPC campaign

Additional services in PPC advertising

Empowering your PPC campaign

01
01
Audit of PPC-campaigns

We conduct a thorough analysis of current advertising campaigns, identifying weaknesses and suggesting improvements. This helps to optimize costs and increase the effectiveness of advertising activities.

02
02
Creative creation of advertisements

We develop unique and attractive ads that capture the attention of your target audience. This increases the clickability and conversion rate of advertising campaigns.

03
03
Dynamic remarketing

We adjust and optimize bids and budgets to maximize return on investment. This ensures that resources are allocated and optimal results are achieved for each advertising campaign.

04
04
Analyzing competitive advertising strategies

We research and analyze your competitors' advertising strategies to identify their strengths and weaknesses. This allows you to tailor your campaigns and stay ahead of the competition.

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05
Optimizing rates and budget

We carefully customize and optimize bids and budgets to maximize return on investment. Including analyzing advertising effectiveness and adjusting budgeted bids for best results.

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06
Ongoing monitoring and reporting

Provide regular monitoring and detailed reports on the effectiveness of your PPC campaigns. This allows you to track results and make timely adjustments to achieve your goals.

How to start a PPC partnership with us

Three steps to a successful PPC campaign

How to start a PPC partnership with us

Three steps to a successful PPC campaign

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Contact us

Contact us via phone, Email or online chat to ask questions and discuss your PPC advertising goals. We'll help you every step of the way to get your project started as quickly as possible.

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Analysis and planning

We will analyze your current advertising efforts and develop a PPC strategy that takes into account your goals, budget, and target audience. This will help you create an effective plan to achieve results.

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Startup and management

We will launch your PPC campaign, set up and optimize it, monitoring performance and adjusting the strategy to ensure the best results. We'll provide regular reports and recommendations for further improvement.

Ready to discuss your project?

Contact us for a PPC advertising consultation