< Web development case >
Website development for B2B Rescanners, a strategic growth agency
Setting key objectives
01. Project goals
Rescanners specializes in in-depth marketing and technical audits, growth strategies, and sales growth for B2B clients. The main task is to create a selling website that reflects:
- Competence and experience of the founder;
- Authority and systematic approach of the agency;
- Focus on strategic partnerships rather than one-off services.
Realization of the set tasks
02. Key tasks
Every project starts with clear goals. For the Progamma team, it was important not just to “make a website,” but to build a powerful digital tool that would work as part of the Rescanners strategy. We consciously went beyond the typical implementation and proposed architecture, UX and content that reflect the depth of services and client thinking.
1. An intelligent and modern website that conveys expertise
What we did: We formed the digital image of Rescanners as a partner capable of not just “providing services,” but rethinking the client’s business growth strategy. All visual and textual elements are built around the idea of ​​depth and intelligence. No clichés, no “marketing is easy.”
Why this is important: B2B audiences are rational, pragmatic people. They are looking not for creativity, but for consistency and competence. Therefore, the Rescanners site immediately builds trust by showing that they speak the same language as the business.
If your website does not convey the company’s values, it is just a beautiful wrapper. We make websites that act as a filter, attracting “your” clients.
2. Emphasis on depth of analysis and strategy rather than standard services
What we did: We abandoned the “price list” approach in the services section. Instead of the banal “advertising setup” or “content marketing”, audit, strategies, funnel building, brand messaging and growth strategies are revealed.
Why this matters: Rescanners’ clients are companies that are willing to pay for growth, not for action. Therefore, we showed that Rescanners is not a contractor, but a strategic partner.
Show your depth – and you won’t have to dump. We help companies move from services to strategic sales.
3. Upgrading the founder’s personal brand
What we did: Oleg, the founder of Rescanners, is a leader with 12 years of experience. We have integrated his personal story, quotes and philosophy “Rescan. Rebuild. Rise.” into the site content. A personal brand is a magnet of trust.
Why it works: B2B clients don’t buy a company, they buy brains, approach and values. And when a live person appears on the site and takes responsibility for the strategy, it works better than any credentials.
Do you have a strong leader? Turn him into the “frontman” of your digital presence. We know how to do it.
4. SEO optimization for a multilingual B2B audience
What we did: A structure was developed taking into account two target markets: Ukrainian and international. All pages are initially adapted for SEO (heading structure, URL, Schema.org markup, loading speed, translation lexicon).
Why this matters: Site Rescanners can now drive relevant organic traffic from Google and Bing for highly competitive queries without losing conversions. In this case, each page works as an autonomous “entry block” into the funnel strategy.
Thoughtful SEO is not about keywords, but about the architecture of meaning. We do SEO that has marketing built into it.
5. The intersection of technology, analytics and business
What we did: The site interface has a sense of precision and clarity, the content has analytics and structure, the design has technology and transparency. The entire digital image conveys: Rescanners are numbers, systems, growth.
Why it works: When a client comes for a B2B solution, they are looking for reasonable power. And every click on the Rescanners website confirms this feeling.
Your website can either sell 24/7 or slow down its growth. We help to integrate it into business processes – strategically.
Achievement of key objectives
03. Expected result and actual result
- Packaging a personal brand and expertise into a holistic digital product;
- Increased trust from entrepreneurs and companies with international ambitions;
- Supporting a content strategy that scales without redesign;
- The ability to conduct context, SEO and e-mail marketing on a prepared, strategically verified platform.
If you want to turn your website into an asset that sells, engages and inspires trust, the Progamma team will do it with you. No templates. With an understanding of your business.
FAQ on the Rescanners website
How to present an expert approach in B2B marketing?
What kind of website does a strategic marketing agency need for the B2B segment?
Such an agency needs a website that speaks the language of business: focus on results, expertise, and a structured approach. We relied on a minimalistic but compelling design. The main emphasis is on solutions, cases and methodology. The text is not about “what we do,” but “how we grow our clients’ business.” We added the “About the Founder” block to show personal experience as a brand asset. All this inspires confidence, especially among owners and directors making decisions.
How to convey on the website the value of a strategic approach, rather than one-time services?
We have moved away from the classic “services - price” towards “diagnosis - strategy - growth”. The structure of the site is built according to the logic of the client’s journey: pain → analysis → strategy → result. This emphasizes the systematic and mature approach. We have also added blocks with typical situations where Rescanners helps: “sales have dropped,” “a new product has not taken off,” “chaos in marketing.” This makes the site as relevant as possible to real queries.
What pages are required for a B2B consulting website?
Required sections:
- Home (benefits, approach, first trigger of trust);
- Expertise (what we do, how we do it, examples);
- Cases ("before/after" format);
- About us (especially about the founder and his experience);
- Contacts + application form;
- Blog (articles, opinions, tools).
The “Who we don’t work with” section is also important - it filters leads and emphasizes the maturity of the approach.
How to present personal experience and expertise without “stuffing out”?
We have built in the “Founder’s Experience” block as part of the “About” section. Instead of self-PR, here are facts: years of work, cases, B2B areas in which growth was achieved. Instead of general phrases, there are clear numbers and business results. This works much better than the cliché. The founder's personality helps convey the agency's ideology - and build the first level of trust even before contact.
How to adapt a website for the target audience: directors, owners, C-level?
This is an audience that does not have time, but has a need for specifics. We avoided unnecessary text and gave clear meanings: problems → solutions → result. The first screens are without “water”, with a short offer. Next - visual evidence: diagrams, diagrams, cases. There are also CTA options: from “Request an audit” to “Get an analysis.” These are different entrances for clients at different stages of readiness.
What technologies and platform should I choose for my consulting website?
Rescanners is about flexibility, which means we chose WordPress with a completely custom theme. This is convenient for scaling and SEO promotion. Plus: you can add landing pages for specific offers and test hypotheses. Visual editor, adaptability, accelerated loading and analytics - everything is set up. Spam protection is also provided and forms can be sent to email/CRM.
Why does B2B consulting need a blog and how to use it correctly?
A blog is not just about SEO. This is a channel for demonstrating thinking, cases, and approach. We laid out a content-oriented blog structure: “How to understand that an audit is needed?”, “What to do if marketing does not give growth?”, “5 mistakes of growth in B2B.” These articles are not only indexed, but also help to warm up leads, increase trust and bring in an already prepared client.
