< Web development case >
Development of an image website for the VFX studio Digital Axis: energy, style and trust without words
Setting key objectives
01. Customer request
The Digital Axis team approached us with the following task:
“We need a site that will speak visually – demonstrate our scale, level of clients, creativity and style. No clichés. No overload. Only energy, only VFX.”
The goal is not just a “portfolio”, but a brand platform that:
- Conveys a powerful image of an international studio;
- Inspires trust among major clients and producers;
- Organically shows cases, style and approach to projects;
- Maintains high UX and visual quality at the level of large digital productions.
Realization of the set tasks
02. Key challenges and solutions
1. Website = Cinematic. Only real.
Our first idea: the site should feel like a movie trailer in which Digital Axis are the main characters.
We have implemented:
- background video intro on the main page;
- emphasis on dynamic transitions and micro-animations to convey the spirit of movement;
- large quotes, bold typography, a lot of “air” and dark tones – just like in a post-production studio.
The user must “feel” the quality of the VFX before watching the showreel.
2. Image through cases – but succinctly
We did not load the site with long descriptions. Instead:
- cases are implemented as “VFX cards”: poster + brief context + interactive transition;
- emphasis on visual presentation: each project opens against a dark background with a focus on effect;
- Each case contains key visual techniques, moodboard and before/after shots.
This helps you quickly understand the scale, style and level of the studio without unnecessary text.
3. UX – for clients, producers, creatives
Navigation is made intuitive and minimalistic. Main sections:
- Reel/Cases
- About us / Mission
- Technologies
- Contacts / Call to action
The site works great on all devices – especially important for creative directors who often watch showreels from their phones on the go.
4. Corporate identity and SEO base
The site is built on the basis of a corporate visual language: black background, blue and white palette, accents on lighting effects.
We also:
- prescribed technical optimization for brand promotion (Digital Axis, VFX studio Ukraine, CGI team Europe);
- implemented fast loading without loss of video and graphics quality;
- integrated feedback forms for direct requests from producers, agencies and brands.
We worked with Digital Axis as a creative production company: we delved into the aesthetics of VFX, followed the style, and respected the details. We don’t just make websites. We create branded digital solutions that speak for themselves.
Achievement of key objectives
03. Expected result and actual result
- A visually strong, dynamic website that easily scales to new cases;
- Clear and confident brand communication: “we create VFX for industry leaders”;
- Effective demonstration of competencies, clients and approach;
- Packaging that speaks the language of visual thinking and the creative industry.
Do you want a website that will sell your art, style and professionalism from the first frame? Let’s talk. At Progamma we know how to do this beautifully, technologically and right on target.
FAQ
How to visually “sell” a VFX studio without words and clichés?
Why does a VFX studio need a branded website, and not just a portfolio website?
Because studios like Digital Axis sell not only rendering, but style, scale and confidence in the result. The portfolio is only part of it. Global clients, producers, agencies are looking at:
– visual language of the brand;
– UX presentation of cases;
– the general feeling “this is a player of my level.”
This is what we conveyed through the structure, animations, accents and scrolling tempo.
What is the most important thing in UX for a CGI/VFX studio website?
Focus on emotions and smoothness. A cool studio should “play with light and movement” already in the interface. We have implemented:
– adaptive case cover with video background;
– native navigation without overload;
– fast-scroll + hover effects;
– laconic project cards with an emphasis on visuals rather than texts.
UX is how the client feels about the studio without reading a single line.
What should be the structure of the image website of a VFX brand?
Minimum sections, maximum visual storytelling. The Digital Axis structure is:
- Home — brand, emotion, strength;
- Projects — catalog cases (you can immediately click and expand);
- About — how to tell stories without clichés: philosophy, team, scale;
- Partners — logos + interactive;
- Contacts — simple and fast: no unnecessary forms, only direct contact.
How to broadcast the studio level without “bragging”?
Through visual evidence:
– clients – logos, but carefully;
– cases – not in the “we did” format, but “this is what the viewer saw”;
– animation is not decorative, but “speaking”.
We also added micro-transitions and sound to make the interface feel like something, not just a picture.
How to prepare a CGI studio website for international B2B?
– Structure, UX and visuals must correspond to the level international pitch (not just a beautiful website, but an environment for communication at the agency and brand level).
– Design in the Awwwards style, but with a focus on usability.
– Content – without unnecessary fluff, to the point and in the frame.
– Technically: high loading speed, CDN, correct work with heavy media (video, 3D, WebGL).
What SEO problems were solved during development?
Despite the image focus, we took into account:
– semantics for the keys “CGI studio Ukraine”, “VFX production”, “digital production for brands”;
– case markup (micro markup for visual content);
– multilingual and hreflang;
– optimization of video/animation weight without loss of quality.
How is the Digital Axis website different from regular studio websites?
He doesn't explain - he demonstrates. This visual manifesto, not “portfolio + contacts”. Every second of scrolling says "we're playing on a different level." That is why the site turned out to be not just selling, but brand-enhancing.
