< Web development case >
Website development for premium aesthetic dentistry clinic
Setting key objectives
01. Assignment
Juliana Dentist made a clear request: we need a stylish, presentable website that reflects the premium level of the clinic, and also effectively sells key aesthetic dentistry services.
Tasks:
- Create a website that inspires trust from the first screen.
- Present services in a “before/after” format, with an emphasis on aesthetics and individuality.
- Develop a structure convenient for SEO promotion in the “esthetic dentistry Dnepr” niche.
- Focus on visual comfort – a minimum of medical terminology, a maximum of emotions and sensations.
- Emphasize that Juliana Dentist is not just a treatment, but the creation of an ideal smile.
Realization of the set tasks
02. Stages of work
1. Strategy and audit
We started by studying the websites of competitors in the premium dentistry segment of Dnepr. It was important not to “outshine” their design, but to make it visually and emotionally more accurate – calmer, warmer, closer to the client.
Conclusion: People come not to see a doctor, but to see the smile of their dreams. Therefore, the site should evoke emotions, promise transformation and not overload with facts.
2. Architecture and structure
We have designed an intuitive structure where each service is not just a “description of a procedure”, but a story of the result.
Pages:
- The main thing is a brief USP, emotions, before/after blocks, cases, trust.
- Aesthetic dentistry – main landing page: whitening, veneers, photopolymer restoration.
- Services – individual landings: “Installation of veneers”, “Teeth whitening”, “Correction of teeth shape”, etc.
- Gallery of smiles “before/after”.
- Reviews from patients with photographs.
- Blog (in the future) – articles on the topics “care for veneers”, “which whitening to choose”, “what affects the color of teeth”, etc.
3. Design and emotions
The key task of design is to show lightness, purity, and aesthetics. We were inspired by beauty magazines and websites of cosmetic brands, but adapted it to medicine.
Peculiarities:
- A light palette, white backgrounds, soft shades of beige and gray – everything for a feeling of comfort.
- Air blocks, lots of indentation, large headings.
- Premium photos: teeth not in a “medical” form, but in an aesthetic, “Instagrammable” form.
- Scrolling animation: emphasis on advantages, smooth transitions.
We wanted the user to feel like in an expensive clinic – even before visiting there.
4. Development on WordPress
For fast loading and comfortable operation of the admin panel – a custom WordPress theme without any extra code.
Functions:
- Easy editing of all texts and blocks via ACF.
- An entry form linked to email and CRM (API integration enabled).
- The ability to add reviews, before/after photos, cases and articles without the help of a programmer.
- SEO-friendly pages: meta tags, proper heading hierarchy, responsive images.
- The mobile version is convenient, while maintaining an aesthetic atmosphere.
5. Unique accent – doctor pages
The clinic decided to emphasize a personal approach, so a personal page was created for each dentist:
- Photos, experience, specialization, certificates.
- Expanded block “approach to the patient” – how the doctor works, what results he achieves.
- Examples of work.
- Feedback from his/her patients.
- The registration button is for this specialist.
This increased trust and allowed patients to choose based on the “human factor”, and not just the doctor’s position.
Achievement of key objectives
03. Expected result and actual result
- A site that evokes emotions rather than the feeling of a “medical facility.”
- Professionally packaged services with a focus on results.
- Convenient navigation and visual “hooks” on each screen.
- Preparation for SEO andactive promotion in search.
- Conversion into applications is above average for the niche already in the first week.
Now the website is a reflection of the clinic. Lightweight, neat, understandable and aesthetic. Patients sign up because they already feel comfortable at first glance.
FAQ about the dental clinic website
How to present aesthetic dentistry services so that clients fall in love at first sight?
What kind of website is needed for premium segment aesthetic dentistry?
Such a site should be as visual and emotional as possible. For Juliana Dentist, we relied on “before and after” photographs of smiles, soft colors, laconic fonts and a minimum of medical terminology. Everything is so that a person feels: here they don’t just treat teeth, but create confidence, beauty and a new quality of life. Each block is like a page from a glossy magazine, evoking trust and a desire to sign up. If the clinic operates in the premium segment, the website should reflect this from the first screen.
How to present dental services without being overloaded with medical terms?
It’s very simple: we translate the “language of doctors” into the language of the client. Instead of “restoration of incisors with composites” - “restoration of a beautiful smile.” Instead of “orthopedic correction” - “ideal teeth without pain and discomfort.” People want to understand what is being done to them and what emotions they will receive after. At Juliana Dentist, we focus on the result, not the process. Aesthetics, simplicity, clarity - that’s what works.
What is important to consider in the design of a premium dentistry website?
Silence and elegance. Lots of white space, large photographs, smooth animations, soft pastel shades. We removed everything that could be annoying: loud colors, overloaded blocks, complex menus. As a result, the site works like a SPA salon for the eyes: it calms, inspires confidence and gently leads you to sign up for a consultation. For a premium brand, it is important not to shout - it is important to convincingly whisper: “You are in the right place.”
How does SEO combine with aesthetics in such projects?
It’s great if everything is structured correctly. We thought through the structure for key queries: separate pages for veneers, whitening, aesthetic restoration, etc. The headings are optimized for Google, but they sound beautiful. Plus - adapted meta tags, micro markup, fast loading and mobile version. All this allowed us to combine aesthetics with search efficiency. Because premium doesn't replace SEO, it just requires fine tuning.
How to visually show the “before and after” effect on a website?
We have introduced special sliders where the visitor can move the slider himself and compare smiles “before/after”. This creates a "wow" factor, especially when combined with personal stories from patients. We also added a video with transformations and a block with reviews. This approach not only shows results, but also enhances emotional involvement. People see that such smiles are not in advertising, but in real people. Which means it’s possible for them too.
What pages are required for an aesthetic dentistry website?
Required: main page, about services (with subsections), “About the clinic”, “Doctors”, “Before/After”, “Reviews”, “Contacts”, “Online registration”. We also added blocks “Why choose us”, “Our approach”, “Philosophy of a smile”. This helps build trust and communicate value. Plus - an SEO blog where you can publish expert articles. All together forms the correct perception of the brand and increases the chances that the client will not just visit, but sign up.
How much does it cost and how long does it take to create a website for a clinic like Juliana Dentist?
Each project is individual, but on average such a website is completed in 4 to 6 weeks. It is important to think through everything - from design and structure to content delivery and SEO. We work comprehensively: we help with texts, select photos, set up analytics and CRM. The cost depends on the content and tasks, but the result is not just a website, but the online face of your clinic. Unique, memorable, conversion.
