< Web development case >
Website development for the design institute of industrial facilities "Ukrstalproekt"
Setting key objectives
01. Task
PJSC âUkrstalproektâ is one of the oldest design enterprises in Ukraine, with dozens of large-scale completed projects and international experience. The main challenge is to transfer the weight and reputation of an offline brand to the online space by making a website:
- Modern but understated to maintain an image of engineering rigor and reliability;
- Structured for professionals, investors and government organizations;
- Prepared to work with tenders, government agencies and potential foreign customers;
- SEO-optimized for queries: âdesign of industrial facilities in Ukraineâ, âDnepr Design Instituteâ, âturnkey plant projectâ, etc.
Realization of the set tasks
02. Stages of implementation
1. Features and challenges
- Complex hierarchy of services. Within the framework of âdesignâ there are dozens of areas: from design documentation for metal structures to architectural design and technical supervision. It was necessary to structure everything without overloading the interface.
- Historical brand weight. It was important to convey the half-century journey of the company without making the site âSovietâ or archaic.
- Lack of photo content. Almost all implemented projects are industrial facilities, often in closed access. It was necessary to show cases without direct photos.
2. Architecture and structure of the site
A logical structure has been created, aimed at engineers, partners, architects and representatives of large enterprises:
- Home page â image-building, with a brief history, a slider of implemented directions and visual blocks of USP.
- About Us â detailed presentation of the institute: history, competencies, international projects, permits.
- Services â divided into areas:
- Design of industrial facilities;
- Metal structures;
- Architecture and urban planning;
- Engineering networks and communications;
- Technical inspection of objects;
- Expertise and support;
- Projects â implemented cases: each with a date, description of tasks and technical solutions (without reference to photos, but with drawings and diagrams).
- Partners and international cooperation â a separate page where partner companies and joint facilities are listed.
- Contacts + integration with map, details, data for tenders.
3. Design and implementation
Concept: engineering rigor + modern presentation = trust in experience.
- Color palette: graphite, white, steel, shades of blue (associations with drawings and technical documentation).
- Fonts: readable, sans serif, a little âtechnicalâ.
- Icons and visual accents â based on CAD graphics and design visualizations.
- The entire structure is adapted for B2B and B2G audiences: clearly, without water, with an emphasis on capabilities, experience and regulatory documentation.
4. Technical solutions
- CMS WordPress with a custom theme to suit the customer’s needs.
- Custom post types: âProjectsâ, âServicesâ, âDocumentsâ, âNewsâ.
- Multilingual support (UA, EN – for international partners).
- Integration with PDF documents: you can attach standard technical specifications, scans of licenses, etc.
- Download optimization, adaptation for all devices.
- SEO base setup: CNC structure and logical URLs created.
Achievement of key objectives
03. Expected result and actual result
- A site that speaks for the business: from the first screen it becomes clear that this is one of the industry leaders.
- Suitable for both private clients and tenders and government agencies.
- Convenient for institute managers – updating information without involving developers.
- You can start SEO promotion with a good technical base and competent architecture.
FAQ about the website of the design institute
How to correctly present industrial design services on the website?
What kind of website is needed for a design institute with international experience?
For organizations such as Ukrstalproekt, a website should be not just a business card, but a tool for business interaction. We placed emphasis on design rigor, engineering precision and clear structure. Portfolio display, emphasis on completed objects, pages for tender documentation - all this demonstrates the weight of the company. It is also important to provide multilingual functionality and fast loading - especially for foreign partners. Such a site works like a digital office and immediately builds trust.
How to structure a website for B2B clients and government customers?
The main thing is logic and a professional approach. We built a structure around key points of interest: âAbout the companyâ, âServicesâ, âImplemented projectsâ, âPartnersâ, âLicenses and certificatesâ, âContactsâ. For tenders, a section has been provided with the ability to quickly download documents. The B2B audience appreciates specifics, so we described each service in technical language, but in an accessible way. This approach saves customers time and makes navigation intuitive.
Why does a design institute need SEO and how to implement it without damaging its image?
SEO is not always about âred buttonsâ and bright banners. For Ukrstalproekt, we implemented soft, âengineeringâ SEO: optimized headings, key phrases, micro markup, fast loading and adaptability. All this helps the site get to the top of Google for specialized queries: âturnkey plant designâ, âDnepr design instituteâ, etc. We also adapted the texts to LSI phrases so as not to lose style, but at the same time remain relevant to search engines.
How to present complex design services in an accessible and convincing way?
We approached this through the language of results: not just âwe are designing building frames,â but âwe have developed a design for a metallurgical complex with a capacity of 1.2 million tons per year.â Such formulations are clear and inspire respect and trust. We added photos of implemented objects, diagrams, as well as cases with specific numbers and deadlines. This gives visitors a clear idea of ââscale and professionalism. Technical complexity does not exclude simplicity of presentation - we have proven this in practice.
What pages are required for the website of an engineering design organization?
Necessarily:
- Home (emphasis on experience, key objects and USP);
- Services (in detail and by sections);
- Projects (portfolio with filters by industry);
- About the company (history, mission, team, partners);
- Certificates and licenses (to confirm competencies);
- Contacts (with the ability to quickly contact and order a CP);
- Blog or news section (for SEO and reputation).
We implemented all this in Ukrstalproekt, which made the site a universal solution for both the Ukrainian and international markets.
How to create a website for tender work and participation in government procurement?
The site must be ready for legal, technical and communication requirements. We developed a documentation section, provided the ability to upload files, and added a structure that meets typical tender criteria: experience, licenses, staff, technical resources. This saves time and makes the site a tool, not just a showcase. It is also important that the site is accessible to scanners and filters of tender systems, including international ones.
What technologies should be used when creating a website for an industrial design company?
It all depends on the tasks. For Ukrstalproekt we chose WordPress with a custom theme: it is flexible, reliable and easy to administer. Code optimization, responsive design, caching, spam protection, implementation of SSL and micro markup - all this is basic. We also introduced multilingualism and integration with CRM. The result is a modern website that fully complies with European requirements and corporate standards.
