Published
15.08.2024
Suspension of work
01.2024
Category
Web Development + SEO
client
Migration to a new WordPress design of a bus carrier website + SEO-promotion
Identification of key objectives
01. Task
AvtoExpress decided to update the design of its website, which provides services for selling tickets for bus flights. The previous design was outdated and did not meet modern user requirements. The goal was to create a modern and functional website based on the WordPress platform that would attract more customers and improve the user experience.
Realization of the set tasks
02. Stages of implementation
1. Preliminary design analysis
Analysis of the existing website design is a critical stage that allows you to identify all the weaknesses and shortcomings that prevent users from comfortably interacting with your resource. For example, for the AvtoExpress project, we analyzed the old design in detail, identifying problems such as complex navigation, awkward interface and lack of mobile responsiveness. This gave us a clear understanding of exactly what aspects needed improvement to create an attractive and functional website.
2. Development of a new design
Taking into account the customer’s requirements and modern web trends, we developed a new website design based on the WordPress theme. The main goal was to create an interface that not only meets high usability standards, but also looks attractive to the end user. We took into account all the nuances, from choosing the color scheme to optimizing the page structure. The new design has become more functional, intuitive and adapted for different devices, which provides maximum comfort for users and promotes retention on the site.
3. SEO analysis and optimization
After updating the design, we conducted a comprehensive SEO analysis of the siteto identify all the problems that could interfere with its promotion in search engines. We analyzed the content, site structure, meta tags and other elements in detail. After this, deep optimization was carried out, including updating meta tags, setting up internal linking and improving content. This made the site more viewable by search engines, which led to increased organic traffic and improved rankings in search results.
4. Technical support and optimization
Technical optimization of a website is a key aspect of ensuring its stable and secure operation.. We carried out comprehensive technical optimization, including improving page loading speed, ensuring mobile responsiveness, installing an SSL certificate and introducing other security measures. These actions not only improved the user experience, but also had a positive impact on the site’s SEO performance, which ensured its high ranking in search engines.
5. Service Page Template Design Update
To make our service pages more informative and attractive to users, we have completely redesigned them. For example, the page for the Dnepr – Kanev service was completely updated with an emphasis on UX/UI design and SEO optimization. The new page template provides a more detailed description of the service, key benefits and other important information allowing users to quickly find answers to their questions. This not only improves customer satisfaction, but also leads to better search engine rankings.
How SEO has worked
03. Results of work
Before
After
>30
112
Pages in the Google index
1 500
37 400
Site impressions
59
13,6
Middle position
SEO-analysis and implementation of improvements gave the result of reaching TOP-0 over other sites with budgets +1 000 000 UAH. Monthly budget of avtoexpress.dp.ua website promotion was less than $1000. Cooperation period 1 year+. SEO-promotion and technical support of the site were finished on 01.2024.
Achievement of key objectives
04. Expected result and actual result
The project resulted in a significant improvement in the site’s design, visibility in search engines and user experience. The AvtoExpress website received high positions in search results for key queries, which led to an increase in the number of visitors and customers.
You can learn more about all the project’s features directly at https://avtoexpress.dp.ua/.
faq
Frequent questions for the case study "Migrating a bus carrier's WordPress website to a new design and SEO promotion".
What changes have been made to the new website design?
We updated the website design, making it more modern, attractive and functional. Changes were made to the color scheme, fonts, page layouts, navigation elements and other details to create a better user experience.
What results have been achieved after SEO optimization?
After SEO-optimization, the AvtoExpress website reached TOP-0 in search results for keywords, which resulted in increased organic traffic and new customers.
How long did the design update and SEO optimization project take?
The project took about a year, including the development of a new design, its implementation on the WordPress platform, SEO analysis and optimization, technical support and monitoring of results.
What tools were used for SEO analysis and optimization?
For SEO analysis, we used various tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs and others. They helped us identify problem areas and opportunities to improve the site's visibility in search engines.
What was the budget for the design update and SEO optimization of the website?
The budget for the project was less than $1000 per month, which was significantly less than the budgets of competing sites. However, thanks to the effective work of the team and a comprehensive approach to SEO optimization, it was possible to achieve high results.
What specific improvements were made to the Misto to Misto ticketing services pages after SEO optimization?
After SEO optimization of the ticketing services page, the following improvements were made:
- Optimizing titles, meta tags and descriptions to increase their relevance and attractiveness to users and search engines.
- Adding informative contentincluding flight schedules, prices, transportation conditions and other details, which improved the information value of the page.
- Improved user interface and navigation, making the page more convenient and intuitive for users, which contributed to an increase in conversion rates.
What were the key points in your project work that helped you achieve high SEO promotion results?
- Deep analysis of keywords and competitors, which made it possible to identify the most effective strategies for attracting the target audience.
- Technical website optimization, including improvements in loading speed, mobile responsiveness and security, which had a positive impact on its visibility in search engines.
- Development of unique and informative content, which was interesting for users and at the same time optimized for search engines.
- Regular monitoring and analysis of results, which made it possible to quickly respond to changes in search algorithms and adjust promotion strategies.
