Creating an online store of electric winches on OkayCMS + basic SEO settings
Defining key goals
01. Task
The “Xbull.com.ua” project aimed not only to create a new online store for electric winches, but also to ensure stable growth and success in the long term. We have developed clear goals to achieve these ambitious goals:
- Improved user experience: Create a user-friendly and intuitive user interface so that they can easily find and buy the products they need. Attract more visitors with attractive design and improved navigation.
- Basic SEO optimization: Give initial website visibility in search engines through basic and SEO optimization. Achieve positions in the TOP 1-10 for key queries to attract more organic traffic.
- Technical setup of the site: Configuring the technical parameters of the site to ensure high performance and security. Enable page loading speed optimization, mobile responsiveness, and SSL certificate installation.
Realization of the tasks set
02. Stages of execution
1. Prepare a plan
The first stage of the project included detailed planning of all work. We identified the main goals and objectives that need to be achieved, developed a work plan with exact deadlines for completing each stage. All requirements and expectations were agreed with the client, including functionality, design and SEO settings. This allowed us to develop a clear understanding of the project and ensure effective resource management.
2. Create a new design
At this stage, a new website design was developed taking into account modern UX/UI requirements. We created mockups and prototypes to improve the navigation and visual experience of the site. Particular attention has been paid to the user experience, making it easy to find products and information. The design has been adapted for different devices, allowing users to comfortably view the site on both desktop and mobile devices.
3. Filling in content and data
The transfer of all pages, products, categories and other data from the existing site to the new OkayCMS platform was carried out with maximum accuracy and preservation of the structure and SEO parameters. We used automated data import tools and also performed manual review and correction to ensure full compliance. This allowed us to avoid the loss of important information and ensure the continuity of the client’s business processes.
4. Technical setup of the site
This stage included setting up the technical parameters of the site to ensure its performance and security. We optimized page loading speed, ensured adaptability for mobile devices, and installed an SSL certificate to protect user data. Backups and other important parameters for the stable operation of the site were also configured. Additionally, measures were taken to protect against DDoS attacks and ensure a high level of data security.
5. Content optimization
Unique and informative content was created for the site pages, taking into account SEO requirements and key queries. We have optimized meta tags, titles and descriptions to improve their relevance. Text blocks were also created to improve the perception of information by users and help increase conversions. Using key relevant words and phrases helped increase the site’s visibility in search engines.
6. Basic SEO optimization
During basic SEO optimization, the following actions were performed:
- Setting up robots.txt for correct indexing of the site by search engines.
- Creation and configuration of the sitemap.xml file.
- Optimizing page loading speed.
- Setting up basic SEO parameters (title tags, meta description, alt tags for images).
- SEO instructions were provided for further content of the site.
7. Testing and launch
The final stage of the project was testing all functions and elements of the site before its launch. We checked the operation of all modules and integrations, corrected errors and inaccuracies found during testing. After successful testing, the site was prepared for launch on the production server, and we ensured its uninterrupted operation. All systems have been tested for stability and performance to ensure a high quality final product.
How basic SEO worked
03. Results of the work
Before
After
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1 130
Organic traffic for 12 months
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32 500
Number of displays
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11,6
Middle position
1. Improved user experience
Creating a more convenient and attractive website interface contributed to an increase in user dwell time and improved conversion. Optimization of UX/UI design helped users find the information they need and make purchases faster, which led to increased customer satisfaction and increased repeat rates.new visits.
2. Successful technical attitudeka
Technical settings ensured optimal site performance and security, including fast page loading, mobile responsiveness, and protection from potential threats. This allowed us to ensure uninterrupted operation of the site and high quality user service.
3. GreatImproving SEO indicators
Thanks to content optimization, technical improvement and effective promotion, the site “Xbull.com.ua” began to occupy leading positions in search results for key queries. Improved SEO performance included increased organic traffic, more visitors, and increased site visibility in search engines. This led to attracting new customers and increasing sales.
4. Successful product promotionand
Without early SEO optimization, the project received positions in the TOP 1-10 for branded and general queries. This allowed not only to increase the visibility of products and categories in search engines, but also to significantly increase sales volume. Effective product promotion contributed to attracting new customers and increasing company revenue.
5. Long-term results
Despite the end of the active period of promotion and work on the project, the Xbull.com.ua website continues to hold high positions in search results thanks to high-quality content, technical optimization and unique user experience. Long-term results include stable growth in organic traffic and constant acquisition of new customers, which ensures sustainable business development and increases its competitiveness in the market.
Achievement of key goals
04. Expected result and actual result
The Xbull.com.ua website received not only a modern design and a high level of technical optimization, but also quickly took a leading position in search results. Through significantly improved user experience, efficient data migration, and strong product promotion, we were able to achieve significant growth in organic traffic and conversions. Moreover, the site continues to hold high positions in search engines, demonstrating the sustainability and effectiveness of our work. This once again proves that quality content, technical optimization and unique experiences can ensure long-term success and business growth.
You can learn more about all the features of the project directly at https://xbull.com.ua/.
faq
Frequently asked questions about creating an online store of electric winches on OkayCMS and basic SEO settings
What is OkayCMS and why did we choose this platform to create an online store of electric winches?
OkayCMS is a user-friendly and functional content management system designed specifically for online stores. We have chosen this platform because it provides high performance, scalability and security, which is ideal for our project "Xbull.com.ua". Also, OkayCMS supports a wide range of settings for SEO optimization, which helps to improve the visibility of the site in search engines.
What technical settings were made to ensure the performance and security of the website?
We optimized the page loading speed, set up a responsive design for mobile devices, and installed an SSL certificate to protect user data. In addition, we set up backups, measures to protect against DDoS attacks, and other parameters to ensure the stable operation of the site.
How did basic SEO optimization affect the visibility of your website in search engines?
Thanks to basic SEO optimization, which included setting up robots.txt, creating and customizing sitemap.xml, optimizing meta tags and content, the Xbull.com.ua website quickly took the top positions for key queries. This resulted in a significant increase in organic traffic, an increase in the number of visitors, and higher conversions.
How did you ensure the successful promotion of products on the new website?
Without early SEO optimization, the project gained positions in the TOP 1-10 for branded and general queries. This allowed not only to increase the visibility of products and categories in search engines, but also to significantly increase sales. Effective product promotion helped attract new customers and increase the company's revenue.
What long-term results have been achieved through the project?
The Xbull.com.ua website continues to hold high positions in search engines thanks to its high-quality content, technical optimization and unique user experience. Long-term results include retention of organic traffic and constant attraction of new customers, which ensures sustainable business development and increases its competitiveness in the market.
Despite the fact that the client refused to implement an SEO strategy for 3-6 months, we still managed to get the TOP 1-10 for queries. And get traffic to the site. For further development, we recommend adding articles to the blog, expanding product descriptions, and adding content with answers to frequently asked questions from potential customers.
