< Web development case >
Development of a WordPress website for an adaptation and study center in the Czech Republic
Setting key objectives
01. Assignment
Our team had an important and multifaceted task – to create a website that would become not just a “business card”, but an entry point into life and education in the Czech Republic. The Center “CZECH i I” is a unique project at the intersection of pedagogy, adaptation and international support. This means the site had to:
- Present the center as a reliable partner for parents and students.
- Package all the information into a logical and attractive structure.
- Emphasize the individuality of the approach and show the real benefits of the program.
- Convince: they care, support and know exactly how to guide a teenager to enter a Czech school, college or university.
- And finally, work for results – attract applications and generate trust.
A separate requirement was to preserve the sincerity of the brand – so that not only the system, but also the active participation of people could be felt on the site.
Realization of the set tasks
02. Stages of work execution
The development of the project was carried out in close cooperation with the client – from immersion in the specifics to the final launch. We took WordPress as a basis – as a proven and flexible platform that allows you to quickly scale and update the project.
1. Immersion and strategy
At this stage we did a lot of listening. We understood the pain of parents and students. We figured out how adaptation occurs and how exactly “CZECH i I” takes a person by the hand and leads him through the entire journey. Then we formalized this into a site strategy.
What the stage included:
- Map of meanings: from “who we are” to “how we do it.”
- Analysis of competitors and positioning (mostly “dry” sites without empathy).
- Studying the target audience: a parent in anxiety + a teenager at the start of change.
- Packaging the USP into clear blocks and visual images.
Customers often say: “We don’t know how to properly talk about ourselves.” This is fine. At such moments, we help put together a story that will work for both the brand and the result.
2. Design: sincerity + European rigor
The design had to simultaneously convey confidence, warmth and consistency. Therefore, in the center there are faces, an atmosphere of care, photographs of teachers and students. But at the same time, there is a structured presentation, clean typography and a visual emphasis on navigation.
What has been implemented:
- Individual design in a corporate style – lightness, academicism, confidence.
- Blocks with visual breathing: air, dividers, photos, cards.
- Adaptation for mobile devices and fast loading.
- Icons, accents, infographics to explain complex things in simple ways.
A question we often hear: “How can we show that we are really helping?” — Answer: through specifics, cases, faces, details and design that inspires trust from the first screen.
3. Development and integration
Technically, the site is built on WordPress – with the most intuitive admin panel, where the customer can easily update information, add news and edit pages.
What was done:
- Layout based on Figma design with adaptation for all devices.
- Integration of feedback forms, requests and pop-ups.
- Connecting multilingual capabilities (in the future – EN and CZ versions).
- Anti-spam protection, basic security and speed optimization.
Important: the site should not be “scary” to manage. We make sure that the admin panel is like Google Docs: clear, logical, accessible.
4. SEO-preparation of the site
Already during the development process, we laid down the structure and logic that will work in search: after all, the site should not only be liked, but also be visible.
What we implemented:
- Setting up the correct structure H1–H3, title, description.
- Creating a sitemap, robots.txt
- Connecting Google Analytics + Tag Manager.
Frequently asked question: “How long does it take for a site to start generating traffic?” — Within 2-3 weeks you can see the first results if the SEO foundation is laid correctly. We do it right away.
5. Testing and launch
Before launching, the site went through 3 rounds of tests:
- Checking clickability, mobile responsiveness and transition logic.
- Form testing: every application, every click is under control.
- Final hosting setup, SSL connection and launch into production.
The site was handed over to the customer with detailed management instructions and recommendations for promotion.
Even after the launch, we stay in touch: we answer, suggest how to develop and strengthen the site.
Achievement of key objectives
03. Expected result and actual result
What was planned: Create a modern, adaptive website that tells about the “CZECH i Ya” center no worse than a live consultant. And it attracts the target audience – parents and teenagers who are committed to studying in the Czech Republic.
What happened:
- A website that works for a brand inspires trust, explains and inspires.
- Increase in applications from the first weeks of launch.
- Increased engagement: users spend more time on the site, study sections, and return.
- Increased conversion from advertising campaigns: landing pages convert better than old communication channels.
The website has become the basis for the center’s communication with parents, schoolchildren, and applicants. And it continues to work as an instrument of growth – day after day.
FAQ about creating a website for an educational center
How to properly package an educational program and inspire the trust of parents?
What should be the website for a study abroad center?
Such a site should be as informative, emotionally warm and structurally correct as possible. Parents and teenagers are looking for answers to dozens of questions on it - from deadlines for submitting documents to living conditions. We created a website for “CZECH i I” as a bridge between the dream of admission and real steps. He talks about the programs, shows the human face of the team and carefully guides the user to submit an application. This is a site that doesn't just sell - it inspires and supports.
Why did you choose WordPress for the Czechija 420 project?
WordPress is an ideal platform for educational and adaptation centers. It is easy to manage, easily scalable, and allows you to quickly add news, events and change content without involving developers. For “CZECH i I” we adapted the interface to the target audience: easy-to-read text, navigation to important sections, bright CTA buttons and an emphasis on success stories. The platform is also good with SEO and analytics, which is important for attracting targeted traffic.
How is the website structure for the admission center in the Czech Republic built?
We used an approach in which the site leads the user along a logical path: from getting to know the program → to admission details → to the application form. Important sections: “About the center”, “Education in the Czech Republic”, “Adaptation program”, “Reviews”, “Contacts”. Each block is enriched visually: photos of real students, teams, Czech infrastructure. Navigation is intuitive, the page always gives you the opportunity to go to sign up for a consultation. This is not just a structure, but a funnel of trust.
How does the “CZECH i Ya” website differ from standard educational landing pages?
Firstly, it is the soul. We deliberately moved away from template solutions and dry descriptions. Here, every page speaks to the reader, provides answers and fills with confidence. Secondly, we built in trust mechanics: real photos, warm quotes, meeting curators, alumni stories. Thirdly, the site is easily updated - the team can add new materials, events and videos without a programmer. All this creates a feeling of a living, working and caring center.
What tools help the site generate applications?
The main emphasis was on the proper placement of capture forms and trigger blocks: mini-quiz, quick “Leave a request” forms at key points on the page, pop-up with an invitation to a consultation. We also used the so-called “emotional CTA” - appeals that appeal to parental care and dreams for the child’s future. When combined with warm visuals and feedback, it works powerfully. The site does not put pressure, but inspires and engages.
How to increase trust in the onboarding center website?
Through specifics, faces and tone of communication. People don’t trust “promises” - they believe real stories, reviews, photos, clear explanations of processes. This is exactly what was implemented on the Czechija 420 website. We introduced a section with frequently asked questions, explained the stages of adaptation and admission, introduced teachers and mentors, and added live cases. It is important that a person feels: “I am not alone here, they will understand and help me.”
How long does it take to create an educational website on WordPress?
Typically, such projects take 4 to 6 weeks, including strategy, prototype, visual concept, development, adaptation for mobile devices and content. In the case of Czechija 420, special attention was paid to building intonation - so that the site speaks not “about the system”, but “about care”. We also provided post-launch support and training to the client's team so they could confidently use the site without assistance.
