Identifying problems and proposing effective solutions

Audit and analytics to optimize your business

Identifying problems and proposing effective solutions

Audit and analytics to optimize your business

We will conduct a comprehensive audit and analyze your website to identify problems and offer effective solutions. Our services will help you improve website performance and achieve high results.

Introduction to audit and analytics

How audit and analytics help businesses

What are Auditing and Analytics and their role in marketing strategy

  • Auditing and analytics is the process of evaluating and analyzing various aspects of your website or digital strategy. The purpose of auditing is to identify problems and opportunities for improvement, while analytics helps you interpret data to make informed decisions.

Advantages of using Audit for business

  • Auditing and analytics help to: improve site performance, increase visibility in search engines, increase conversion rates and provide a better user experience. These processes also allow you to optimize the content and technical aspects of the site, resulting in increased traffic and sales.
What Audit and Analytics services consist of
Comprehensive Audit and Analytics
What Audit and Analytics services consist of

Comprehensive Audit and Analytics

Technical audit: Ensuring website functionality

Checking the technical condition of the site to identify and eliminate errors, ensure stable operation and security.

Comprehensive SEO site audit

Analyzing the SEO parameters of the site to identify strengths and weaknesses, improve positions in search engines.

UX/UI audit: Improving the usability and attractiveness of the website

Evaluating the user interface and experience to improve the navigability and visual appeal of the site.

Data analytics: Collection, processing and interpretation

Collect and analyze data on user traffic and behavior to improve strategies and decisions.

Reports and recommendations based on audit results

Detailed reports analyzing results and suggestions for improving functionality and SEO positioning.

Content Audit: Content Optimization and Improvement

Evaluate content quality and optimize content to increase relevance and audience engagement.

Our key benefits

Why trust us with website audit and analytics

01. In-depth technical analysis

We conduct a comprehensive technical audit, identifying hidden issues that may be slowing down your site and preventing it from working efficiently. This allows us to not only fix errors, but also significantly improve the speed and reliability of your site.

02. Detailed SEO audit

Our team analyzes your website in detail for compliance with SEO standards, identifying weaknesses and providing practical recommendations to improve search engine visibility. This helps your website rank higher in search engine results.

03. UX/UI optimization

We analyze the user experience and interface of your website to improve its usability and visual appeal. Our approach increases user engagement and conversion rates.

04. data analysis and recommendations

We collect and interpret your website data, creating clear reports and providing recommendations based on real data. This helps you make informed decisions.

How our audit improves your results

An example of the growth in performance
after our analysis

How our audit improves your results

An example of the growth in performance
after our analysis

AFTER BEFORE

30%
(-33%)

45%

Reduced failure rates

5%
(+150%)

2%

Increasing conversions

3 minutes
(+200%)

1 minute

Increased time on site
+
ACTIVE
CLIENTS
+
COMPLETED
PROJECTS
+
TEAM
PROFESSIONALS
+
PRODUCTIVE YEARS IN THE DEVELOPMENT OF
Leading trends in website auditing and analytics

The latest technologies and approaches for successful site analysis

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Integration with multichannel platforms

Integrating data from various sources such as social media, CRM systems and email marketing allows you to create a holistic view of the customer journey. This helps optimize marketing campaigns and improve strategy based on a comprehensive analysis of all interaction channels.

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Advanced user experience (UX) audit

With a focus on improving user interaction, modern UX audit tools use heat maps and session recording to analyze visitor behavior in detail. This helps identify friction points and optimize the user journey to increase conversions.

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Integration of analytics with business metrics

Modern analytics systems integrate with key business metrics such as ROI and LTV (Lifetime Value). This allows you to not only track web metrics, but also link them to real business results, improving strategic planning and decision-making.

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Analyzing user data in real time

Using real-time data analytics tools allows you to respond quickly to changes in user behavior and site performance. This helps to identify and fix problems faster and adapt marketing strategies in response to current trends and audience behavior.

FAQ on site audit and analytics

Answers to the 7 most popular questions
about website auditing and analytics

FAQ on site audit and analytics

Answers to the 7 most popular questions
about website auditing and analytics

What is a technical audit of a website and why is it needed?

A technical site audit is a detailed analysis of all technical aspects of your website. This includes checking page load speeds, the health of all links, server configuration and code health. These checks are important because technical issues can slow down your site and degrade the user experience. Furthermore, search engines like Google take technical factors into account when ranking sites, so fixing technical issues can improve your site's visibility in search results.

How is an SEO audit conducted and what does it include?

An SEO audit is a comprehensive check of all aspects that affect the search engine optimization of a website. This includes keyword analysis, link structure research, meta tag verification, internal link structure evaluation and content quality check. The purpose of an SEO audit is to determine how effectively your website is meeting the requirements of the search engines. For example, if a website is not using keywords effectively or has technical errors, it can lower its search engine rankings. An audit helps identify such issues and provide recommendations to fix them, which in turn can increase organic traffic and improve site visibility.

What is a UX/UI audit and how does it help improve a website?

A UX/UI audit focuses on analyzing the user interface and overall user experience on a website. This includes evaluating navigation, design, usability and accessibility of information. If users have difficulty navigating the site or find the design awkward, it can lead to high bounce rates and loss of potential customers. UX/UI audits help identify such problems and offer solutions to fix them. For example, simplifying navigation and improving visual design can make the site more attractive and user-friendly, which helps increase time on site and conversions.

What data is collected and analyzed during the website analytics process?

Website analytics involves collecting and processing data on visits, user behavior, traffic sources, and conversions. This data helps you understand how users interact with your site: what pages they visit, how long they spend on the site, where they come from, and how they perform targeted actions. For example, if analytics show that users frequently leave the site on a particular page, this could indicate a problem with the content or navigation on that page. Using such data, you can make the necessary changes to improve the user experience and make the site more effective.

How often should a website audit be performed?

Regularly auditing your website helps keep it up to date and respond effectively to changes in search engine algorithms and user requirements. It is recommended that you perform a full audit at least once a year. However, if your site is updated frequently or you are launching new marketing campaigns, a more frequent audit may be necessary. For example, if you're adding new content or changing the structure of your site, regular audits will help identify potential issues and ensure that the changes have a positive impact on its performance and visibility.

What reports and recommendations are provided after a site audit?

Once your site audit is complete, you will receive detailed reports that outline the issues identified and provide recommendations on how to fix them. Reports may include information about technical errors, SEO issues, UX/UI deficiencies, and content deficiencies. These recommendations help you understand exactly what needs to be fixed and how to do it. For example, if an audit reveals that certain pages load slowly, the report will provide specific recommendations to optimize load speed, such as optimizing images or improving server configuration.

How to order audit and analytics of the site?

To start your website audit and analytics project, first contact us via phone, email, or online chat. We'll discuss your goals and current challenges to understand exactly what is required. We will then conduct an initial analysis, develop an action plan, and begin the detailed audit. Once the audit is complete, you will receive a detailed report with recommendations for improvement, allowing you to effectively optimize your site and achieve your business goals.

Fundamentals of ethics in website auditing and analytics

Ethical principles of website auditing and analytics

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Data transparency

All data collected during the audit and analytical process must be presented to the client in full and without distortion. This includes detailed reports that clearly indicate all issues found and recommendations. Transparency allows the client to understand the basis for the findings and how they may affect their business.

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Confidentiality of information

Customer data must remain securely protected. All data collected in the course of analysis must be used exclusively for its intended purpose and stored securely. We strictly avoid the transfer of information to third parties without the client's authorization, which ensures the protection of personal and commercial information.

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Honesty and objectivity

The audit should be based on facts and data, without subjective assessments and bias. Recommendations should be directed solely at improving the functionality and efficiency of the website, not at promoting additional services. This helps maintain the client's trust and ensures that the proposed solutions truly meet their needs.

SEO Блог
Ресурсы и полезные материалы по SEO
SEO Блог

Ресурсы и полезные материалы по SEO

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Отзывы клиентов

Що кажуть
про ProGamma
наші клієнти?

Michael Terry
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Michael Terry
Developer
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Manager
Maria Torres
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. Thank you!
Maria Torres
Designer
Additional services for site audit and analytics

Popular services for comprehensive analysis and improvement of your website

Additional services for site audit and analytics

Popular services for comprehensive analysis and improvement of your website

01
01
SEO audit to maximize visibility

We conduct a comprehensive analysis of your website's current SEO practices, including keyword research, meta tags, internal and external links. This allows us to identify weaknesses and optimize the strategy to improve search engine positions and increase organic traffic.

02
02
Content audit to increase engagement

We assess the quality, relevance and appeal of content on your website, including text, images and video. This helps optimize your content strategy, improve user engagement, and ensure maximum relevance to your audience.

03
03
Technical audit to improve performance

We check technical aspects of the website such as page load speed, compatibility with different browsers and mobile devices, and check for errors and broken links. This helps to eliminate technical problems and ensure stable and fast website performance.

04
04
User experience (UX) audit for ease of navigation

We analyze how intuitive the interface and navigation on the site is, as well as evaluate the user's path from entering the site to performing the target action. This allows us to improve interaction with the site, make it more user-friendly and reduce the bounce rate.

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05
Security audits for data protection

We analyze vulnerabilities and threats to site security, including checking for vulnerabilities in the code, protection against attacks and data leaks. This ensures a high level of protection for your information and minimizes the risks of hacking and cyberattacks.

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06
Conversion audit to improve sales efficiency

We evaluate the effectiveness of your website's sales funnel, including analysis of entry points, user behavior, and paths to a targeted action. This allows us to identify bottlenecks and optimize the process to increase conversion rates and sales growth.

How to start a website audit and analytics project

Your path to successful website auditing and analytics

How to start a website audit and analytics project

Your path to successful website auditing and analytics

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01
Contact us

Contact us via phone, email or online chat for an initial consultation. We will answer all your questions, clarify your needs and prepare a plan to get you started.

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Getting started

We'll discuss your goals and current challenges, conduct an initial site analysis and develop an audit and analytics strategy. At this stage, we will identify key areas to audit and prioritize.

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process3
Launch and implementation

We will conduct the audit as planned and provide you with reports and recommendations. We will also help you implement the proposed changes and continue to monitor the results for best performance.

Ready for new solutions?

Contact us for a consultation and to get started