< Web development case >
Development of a portfolio website and lead generator for the textile curtain salon "Aquarelle"
Setting key objectives
01. Task from the client
The Watercolor salon approached us with a clear request:
“We want a website that immediately inspires trust, inspires, shows your portfolio and helps you sell without further ado. Beauty, simplicity and conversion are important to us.”
The client already had a stable offline base, but needed an online platform that:
- will work as a catalog-gallery of textile solutions;
- quickly leads to an application – ideally for a designer to visit;
- inspires confidence and conveys an individual, cozy approach.
Realization of the set tasks
02. What we did - key decisions
1. Warm visual + intuitive UX
We abandoned overloaded forms and complex menus. Visually, the site is designed in soft colors, with an emphasis on fabric texture, comfort and aesthetics. This enhances the feeling of homeliness and beauty, rather than a “technical sale”.
Galleries are designed to sell an emotion, not just show a photo. The emphasis is on “before/after”, cozy interiors, large shots of textiles.
2. Content that speaks the client’s language
We abandoned bureaucracy and “craft slang”. Instead, a lively, confidential tone:
- “We will be happy to select curtains that will delight you for many years”
- “No hassle. No long trips. Just call our designer”
We broadcast the key USP: free visit of the designer and assistance in selection without effort on the part of the client. This both arouses interest and immediately removes objections.
3. Simplified structure for quick solution
The first screen contains clear positioning and a call to action. All pages have a repeating CTA: “Invite a designer.”
Navigation is reduced to the basics:
- Home
- Gallery of works
- Stages of work
- Contacts
- Request for consultation
This is ideal for a target audience who often views the site from their phone and wants to understand one thing: “do I need this?” — and get an answer quickly.
From the Progamma team
The website for “Akvarel” is not just a beautiful wrapper. This is a sales tool built around the client’s key trigger: “I want it beautiful, I don’t want to bother.” We have created not an online store, but an inspiring digital salon where people come and stay.
Do you want a website like this that will work for you, inspire and sell? The Progamma team is ready to do this with soul and attention to detail.
Achievement of key objectives
03. Expected result and actual result
- A beautiful and easy to use site, not overloaded with unnecessary information;
- Packaging your strengths – individual approach, home designer, flexible budgets;
- A gallery that inspires confidence – with lively interiors, large photos, elegant presentation;
- Conversion scenarios – from landing page to departure application form;
- SEO support and the ability to promote without constant costs.
Contact us and we will select a strategy specifically for your business.
FAQ
How to create a website that sells interior solutions with visual inspiration?
What kind of website does a curtain salon need to really sell?
In such a niche as textile decor, the site should not just “tell” - it should inspire. Therefore, we relied on visuals: large photos, a gallery filtered by style and type of room, a clear structure. From the first seconds, the user finds himself in an atmosphere of comfort and style - and receives a clear path: “I liked it → I want this → I’m leaving a request.”
How to increase trust in a curtain salon through the website?
Visuals and structure are key. But besides this, we added blocks:
- Reviews with photos of interiors;
- Real "before/after";
- Section “About Us” with a live presentation of the history and philosophy of the brand;
- The “Our Designers” block is an introduction to those who will work on the client’s interior.
This reinforces the feeling: “They work here with soul and taste.”
How to focus on a quick application without overloading the site?
We have built in several CTA points (calls to action):
- Immediately below the first screen is the “Call a designer” button;
- After the gallery - “Did you like it? We will come with samples!”;
- In the footer there is a feedback form in 2 fields (name and phone).
Plus a messenger widget: instant communication is important for visual niches.
Why is it important for a website to be both a portfolio and a lead generator?
Aquarelle's clients often make decisions emotionally. Therefore, a portfolio is not just “pictures”, but triggers of trust and desire. But emotions without action are a lost client. Therefore, each visual section logically leads to “I want this” → “leave a request”. It's the perfect balance between inspiration and selling.
What SEO tasks were there when developing a website for Aquarelle?
Goals:
- Optimization for local requests: “curtains to order Dnepr”, “designer visiting for curtains”, “sewing curtains with installation”;
- Setting up micro markup for pictures and reviews;
- Fast loading and adaptability (especially for mobile users - there are more than 70% of them in this niche);
- Semantic structure: H1, H2, alt tags, portfolio description with keywords.
How to build a website structure for a visually-oriented niche?
Minimum sections, maximum visual content. “Watercolor” has the following structure:
- Home (visual + USP + application);
- Portfolio (with filtering);
- Services (tailoring, designer visit, installation);
- About Us;
- Reviews;
- Contacts.
This approach simplifies navigation and helps quickly convert interest into action.
Why is individual tone and warmth on a website important?
Because textiles and interiors are about emotions, comfort, and details. We abandoned the stereotyped “we are professionals with experience...” and instead speak in the client’s language: “We come with a catalog, match your lighting, show how the fabric plays in your interior.” This is not just a website - it is a continuation of the salon's philosophy.
