< SEO Promotion Case Study >
Migration to WordPress and SEO-promotion of HomeNet Internet provider website
Identification of key objectives
01. Task
The client, an internet service provider, had an outdated website version 1.0, which not only did not meet modern design standards, but also was not optimized for search engines. The goal of the project was to create a new website using WordPress, taking into account modern technologies and advanced SEO practices.
- Increase organic traffic to the website.
- Increase website position in search engines.
- Increase conversions by optimizing the user journey.
Realization of the set tasks
02. Stages of Implementation
1. Analysis of the existing site
The team conducted a thorough analysis of the current website, including its structure, design, content and SEO indicators. Major problems were discovered, such as the lack of separate pages for each keyword, outdated design and ineffective SEO strategies.
2. Planning and consultation with the client
After the analysis, an action plan was developed, discussed and approved with the client. During the consultations, the goals of the project, requirements for the new site and expected results after its development and SEO optimization were determined.
3. Migrate to WordPress
In accordance with the decision to migrate to the WordPress platform, the team began the process of migrating the content and functionality of the existing site to the new platform. This included transferring texts, images, videos and other elements, as well as adjusting the structure and layout of the WordPress site.
4. Development of a new design
A modern and functional website design was developed taking into account the client’s requirements and the latest web design trends. The development process took into account the characteristics of the Internet provider’s brand, target audience and UX/UI principles.
5. SEO-optimization
SEO optimization included several stages. Firstly, an analysis of keywords and competitors was carried out to determine the promotion strategy. Technical aspects of optimization were then carried out, such as improving loading speed, optimizing meta tags, titles and descriptions, and improving mobile responsiveness and site security. Finally, the content was updated to include keywords and SEO guidelines.
6. Content Update
The site’s content has been updated and expanded to make it more informative, valuable, and relevant to search engines and users. Separate pages were created for each key query, and useful answers to user questions were added, which improved the user experience and increased the likelihood of attracting the target audience.
7. Testing and optimization
Once development and SEO optimization were complete, site tests were conducted to identify and correct any technical issues or errors. Additional optimizations were then made based on the data obtained and feedback from the client and users.
How SEO has worked
03. Work results
2 000
152 000
Organic traffic for 16 months
68 000
4 010 000
Number of shows
100+
11,7
Middle position
Increased visibility and traffic
- Updated pages: Pages began appearing in the SERPs for relevant queries instead of the home page, which helped redistribute traffic and improve user experience.
- Enhanced Snippets: Created FAQ blocks that allowed pages to display with an enhanced snippet, which increased clickability.
- SEO Optimized Content: New content improved the site’s search engine rankings, resulting in increased organic traffic.
Increased conversions
- Optimized User Paths: Updated pages with price blocks and clear content structure made it easier for users to find the information they needed and order services, which increased conversions.
- Improved interaction: The introduction of interactive elements and FAQ blocks helped users find answers to their questions faster, which improved their interaction with the site.
Achievement of key objectives
04. Expected result and actual result
After the work was completed, the site reached TOP 0 for some key queries, which significantly increased its visibility in search engines. Results in TOP 1-3 for other target queries were also achieved. The new site became more attractive for users and successfully competes with other providers on the market.
You can learn more about all the project’s features directly at https://homenet.online/.
faq
Frequently asked questions about moving to WordPress and SEO promotion of HomeNet ISP website
A complete redesign was undertaken, including color scheme, fonts, page layouts and navigation elements to improve the user experience.
The site began to occupy top positions in search results for targeted queries, which led to an increase in organic traffic and new customers.
The project took several months, including the development of a new design, its implementation on the WordPress platform, SEO analysis and optimization.
Tools such as Google Analytics, Google Search Console, SEranking and others were used for SEO analysis.
The budget for the project was determined according to the needs and goals of the company, it was the amount available to implement the project with maximum efficiency.
After SEO optimization of the Fiber Optic Connection service page, the following improvements were made:
Optimization of titles, meta tags and descriptions to increase their relevance and attractiveness for users and search engines. Adding information about tariffs, connection conditions and contact information so that customers could make a faster decision to purchase the service. Improving the page structure and adding internal links to improve its indexing by search engines and increase internal linking.
Highlights of the project work included:
- In-depth keyword and competitor analysis identifying the most effective strategies to attract target audience.
- Technical optimization of the site, including improvement of loading speed, mobile adaptability and security.
- Development of unique and informative content optimized for search engines and interesting for users.
- Regular monitoring and analysis of results for prompt adjustment of promotion strategies and adaptation to changes in search algorithms.
Achieving positions in TOP 0 and TOP 1-3 for targeted queries allowed to significantly increase the visibility of the site and attract new customers. This affected the increase in organic traffic and conversion rate.
We have developed unique content marketing strategies, including creating informative articles, guides and tutorials that have helped set us apart from our competitors and capture the attention of our target audience.
After reaching the top positions, our further strategy will be to maintain a high level of content and regularly update information on the site, as well as monitoring changes in search algorithms and adapting to them to maintain positions and attract new customers.
