How to effectively promote a website on OkayCMS: A Complete Guide

Website promotion on OkayCMS is the process of improving the visibility and position of a website in search engine results in order to increase organic traffic. It involves the use of SEO strategies such as content optimization, technical website optimization, building quality backlinks and performance analysis. OkayCMS is a popular content management system that provides convenient tools for SEO optimization. The main goal of promotion is to make the site more accessible and useful for users and search engines, which leads to increased traffic and conversions.

SEO Basics for OkayCMS

To successfully promote a website on OkayCMS, you need to understand the key aspects of SEO that will help you achieve top positions in search engines. OkayCMS offers many built-in tools and modules that greatly simplify the optimization process. In this section, we will look at the basic principles of SEO for OkayCMS and how to properly configure your site to meet the requirements of search engines.

Selecting and setting up SEO tools

OkayCMS has built-in SEO tools that allow you to effectively optimize your website. Here are the main points to pay attention to:

Built-in SEO tools in OkayCMS

OkayCMS provides a wide range of built-in SEO optimization tools, making it an excellent choice for creating and promoting websites. These tools allow you to customize your site so that it meets the requirements of search engines and provides a high level of visibility in search results. In this block, we will look at the key SEO tools that are built into OkayCMS and their benefits for your website.

Setting up basic meta tags

One of the most important aspects of SEO optimization is the correct setting of meta tags such as Title, Description, and H1. OkayCMS provides a convenient built-in TINY text editor that allows you to easily and efficiently customize these elements for every page of your site.

• Title: The title of the page that appears in search results. It should be attractive and contain keywords to attract the attention of users and improve page ranking.
• Description: A page meta description that provides a summary of the page and can influence a user’s decision to click on a link. Correctly setting the Description helps increase CTR (Click-Through Rate) and improve site visibility.
• H1: The main title of the page, which emphasizes the main topic of the content. Using keywords in H1 helps improve the page’s relevance in the eyes of search engines.

These settings not only improve the visibility of your site, but also make it more attractive to users, which ultimately helps increase traffic and conversions.

Indexing settings

Page indexing is the process by which search engines crawl your site and add its pages to their database. OkayCMS comes with built-in indexing management tools, allowing you to control which pages should be searchable and which should not.

• Control over indexing: You can set rules for indexing individual pages, excluding unnecessary or duplicate pages to prevent them from appearing in search results.
• robots.txt: OkayCMS offers a built-in robots.txt file editor that allows you to set instructions for search robots, managing the indexing and crawling of pages.
• sitemap.xml: Automatic generation of a site map, which includes only pages selected for indexing, which simplifies the work of search robots and increases the chances of correct indexing of important pages.

Indexing settings help focus search engines’ attention on the most important pages of your site, ensuring their correct display in search results.

CNC settings (human-readable URLs)

Human Readable URLs (HURLs) are an important aspect of SEO that help improve your website’s URL structure, making them clearer and more user-friendly for both users and search engines. OkayCMS provides flexible settings for creating such URLs.

• Improved URL structure: CNC customization allows you to create short and descriptive URLs that are easy to read and contain keywords that are relevant to the content of the page. This improves the user experience of the page and increases its ranking in search engines.
• Automatic CNC generation: OkayCMS automatically generates URLs based on page titles, simplifying the process of creating optimized URLs and ensuring they meet SEO requirements.

The use of CNC contributes to better page ranking, as search engines prefer sites with a logical and simplified URL structure.

SEO filters

SEO filters are a powerful tool for improving the visibility of products and categories on a website. OkayCMS provides functionality that allows you to customize filters so that they work for the benefit of SEO.

• Filter optimization: Using SEO filters, you can create unique pages with search parameters that will be indexed by search engines. This helps increase your reach and attract more targeted traffic.
• Improved user experience: Customized filters help users find the products they need faster, which increases satisfaction and conversion.

SEO filters make a website more accessible to users and search engines, which contributes to its promotion in search results.

SEO for products

To successfully promote an online store, it is important to optimize product pages. OkayCMS offers tools that help you do this effectively.

• Implemented semantic markup of products: OkayCMS supports semantic markup according to standards schema.org, which helps search engines better understand the content of product pages. This can have a positive impact on the ranking and display of your products in search engines.
• Open Graph and Twitter Card: OkayCMS has built-in support for Open Graph and Twitter Card markup, which ensures correct display of product pages on social networks. This can help increase traffic from social platforms.

Optimizing your product pages helps improve your product visibility and appeal, both on search engines and on social media, which ultimately helps increase sales.

Counters and codes

OkayCMS has built-in support for adding various counters and codes for analytics and tracking, allowing you to track user behavior on your site and evaluate the effectiveness of your SEO efforts.

• Google Analytics: Integration with this popular analytics service allows you to receive detailed reports on traffic, user behavior and conversions. This helps you understand which SEO strategies are delivering results and where adjustments are needed.
• Google Tag Manager: Using Google Tag Manager makes it easy to manage and implement various tags and tracking codes on your site without having to manually change the code. This simplifies the process of implementing analytical tools and increases the flexibility of working with them.
• Google Search Console: Built-in support for Google Search Console gives you access to important data about your site’s visibility in Google search, including information about the keywords your site is ranking for and page indexing status. This allows you to quickly respond to problems and improve your website’s SEO performance.
• Facebook Pixel: Integrating the Facebook pixel allows you to track the actions of users coming from this social network and set up targeted advertising.

These tools help you accurately measure the results of your SEO efforts and adjust your strategies in a timely manner for maximum effectiveness.

Using additional plugins and modules

In the world of web development on OkayCMS, plugins and modules play the role of powerful tools that can significantly expand the functionality of your website and enhance its SEO indicators. If you are looking to take your project to the next level and ensure high rankings in search results, it is important to understand which modules can bring the most benefit.

Basic plugins and modules for SEO

• Module Creating FAQ blocks on website pages. This module is not just a tool for adding frequently asked questions, but also a powerful way to improve your site’s visibility in search engines. Why? Because such blocks contribute to the creation of rich snippets, which increases the click-through rate (CTR) and attracts more organic traffic. Rich snippets give users quick answers right in the search results, which increases the likelihood of clicking on your site.
• Module Additional SEO tabs on product pages. Content structuring is a key aspect of effective SEO optimization. This module allows you to divide product descriptions into thematic tabs, simplifying the perception of information for both users and search engines. For example, you can place product specifications on one tab, reviews on another, and tips for use on a third. This not only improves the UX (user experience), but also allows search engine crawlers to index your content better.
• Module Output blog category articles on pages. In modern SEO, content is king. The “Articles on a Topic” module allows you to automatically display topical articles on product and category pages that enhance internal linking and improve user engagement indicators. When visitors see that your site has useful articles on topics that interest them, they are more likely to stay on the site longer, which has a positive effect on behavioral factors and, as a result, on ranking.
• Module Individual photos for product options. This module automates the process of creating tables with photos and prices for various product options. Such tables make page navigation more intuitive and convenient, which improves the user experience. The simpler and clearer the interface, the less likely it is that visitors will leave the site without making a purchase. In addition, structured data in tables is better perceived by search engines.
• Module Block on the main page with categories and subcategories. The home page of your website is the face of it, and it should be optimized as much as possible. With this module, you can add structured category data to your home page, which significantly improves navigation and makes it easier for users to find the information they need. This also has a positive effect on SEO, as search engines prefer sites with a clear and logical structure.
• Module Checkbox ‘I don’t need to call back’. This module is an indispensable tool for those who want to offer their customers convenience when placing an order. The ability to select the “I don’t need to call” option increases user loyalty, as they can make a purchase without unnecessary contacts. In addition, this module is a mandatory requirement for setting up campaigns in Google Shopping, which makes its integration on the site not only desirable, but necessary for successful promotion in e-commerce.

Using additional plugins and modules in OkayCMS is not just a way to expand the functionality of a site, but also an opportunity to significantly improve its SEO indicators. Each of the described modules has specific benefits, helping to optimize content, improve user experience and increase the chances of successful promotion in search engines. Integrating such solutions into your promotion strategy allows you not only to increase traffic to your website, but also to improve conversion, which ultimately leads to increased sales and strengthening the position of your business in the market.

Technical website optimization on OkayCMS

Improved page loading speed

Minification HTML, CSS, JS: One of the first steps to improving site loading speed is to minimize code. Reducing the size of HTML, CSS, and JavaScript files through minification helps make pages load faster. This is achieved by removing unnecessary spaces, comments and other elements that do not affect the functionality of the site, but increase its loading time. OkayCMS has built-in tools that make it easy to minify files, thereby ensuring faster site performance. Also tools such as Minify Code or UglifyJS, will help you in this process.

Caching: To speed up site loading on repeat visits, it is recommended to configure caching on the server and browser sides. OkayCMS has features that allow you to configure caching, which significantly reduces the load on the server and improves the user experience as the page loads faster on repeated requests. This is especially important for high-traffic sites, where every second of loading can impact conversion.  More information about caching can be found at Mozilla website.

Image optimization: High-quality images are an important element of any website, but they can also significantly slow down its loading. OkayCMS features lossless image compression, as well as support for modern formats such as WebP, which provide smaller file sizes while maintaining high quality. Optimizing images helps reduce page load times and improve Core Web Vitals scores. Using image compression tools such as TinyPNG or ImageOptim, helps maintain image quality while significantly reducing their size.

Lazy Load: Lazy Loading of images and videos is an effective method that allows you to load heavy media files only when they become visible to the user. OkayCMS implements this feature at the system level, which helps speed up the initial page load and reduce resource consumption on the user side.

Using CDN: Implementing a Content Delivery Network (CDN) is an important step to speed up website loading times for users in different regions. A CDN places copies of your content on servers located in different parts of the world, ensuring fast delivery of data to users, regardless of their geographic location. OkayCMS supports integration with popular CDNs, which helps improve site performance and reduce latency. You can learn more about setting up a CDN at Cloudflare.

Additional Technical SEO

Check crawl budget: Crawl budget, or crawling budget, is the number of pages that a search robot can index on your site over a certain period. To improve the indexing of key pages, it is important to optimize the crawl budget by excluding unnecessary pages from indexing and minimizing the amount of duplicate content. OkayCMS provides tools for setting up indexing and effectively managing your crawling budget, which helps focus search engines’ attention on the most important sections of your site. Google Search Console provides tools for managing and analyzing crawling.

Error analysis and monitoring: Constantly analyzing your server logs and monitoring for errors such as 404s helps you quickly identify and fix issues that could negatively impact your SEO. OkayCMS has built-in functions for error tracking and log analysis, which allows you to quickly respond to emerging problems and maintain high site performance. Use Google Analytics and Google Search Console for monitoring.

Regular performance testing: Monitoring loading speed and overall site performance should be done regularly. Using tools such as Google PageSpeed Insights, GTmetrix, allows you to identify bottlenecks in the operation of the site and take timely measures to eliminate them. OkayCMS can integrate these tools for automated testing and monitoring, making the optimization process easier.

Eliminating broken links: Broken links negatively affect the user experience and SEO of the site. OkayCMS has built-in tools to regularly check and fix broken internal links, which helps maintain site integrity and improve its ranking in search results. Use Screaming Frog SEO Spider or Netpeak Spider for link analysis.

Creating an effective link structure: Internal linking plays an important role in distributing page weight and improving indexing. OkayCMS provides flexible options for customizing the internal link structure, which allows you to optimize the path to important pages and increase their importance in the eyes of search engines.

Site Security

Installing the SSL certificate: Providing a secure connection (HTTPS) is not only a prerequisite for website security, but also an important ranking factor. OkayCMS supports working with SSL certificates, which makes it easy to set up a secure connection for all pages of the site, increasing the trust of users and search engines. Find out more about Let’s Encrypt, which provides free SSL certificates.

Software and plugin updates: Regular updating of the CMS, plugins and server software is a key element of website security. OkayCMS regularly releases updates that include security fixes and new features. It is important to install these updates promptly to protect your site from vulnerabilities and ensure its stable operation.

DDoS and Hacking Protection: In conditions of increased activity of hackers and cyber attacks, it is important to configure protection against DDoS attacks and hacks. OkayCMS supports integration with web firewalls (WAF) and anti-DDoS systems, which helps protect your site from malicious activities and keep it operational even in the event of an attack. Configuring protection against attacks using Sucuri, helps prevent DDoS attacks and hacks.

Creating backups: Regularly backing up your data is an important precaution that allows you to restore your site in the event of a crash or hack. The hosting on which your website is located should offer built-in tools for automatically creating backups, which ensures data safety and quick recovery. It is advisable to configure the creation of a copy once a day to restore all files and databases.

Technical website optimization on OkayCMS is a comprehensive process that covers many aspects, from improving loading speed to ensuring security. Completing these tasks not only improves the user experience, but also increases the site’s ranking in search engines, creating a solid foundation for successful SEO promotion.

Content strategy for OkayCMS

Content optimization

Keyword Research Before you start working on content, it is important to conduct detailed keyword research. This will allow you to determine which queries are most popular among your target audience and competitors. Choosing the right keywords not only helps you attract traffic, but also ensures that your content meets users’ needs, which increases conversions. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to analyze keywords and identify the most valuable queries. SEMrush, Ahrefs, Google Keyword Planner

Creating unique and high-quality meta tags Meta tags are the first point of contact between a user and your website through search results. Correctly composed Title and Description affect click-through rate (CTR) and let search engines understand what your content is about. Make sure each meta tag is unique, contains targeted keywords, and is eye-catching. For example, for product pages, you can include the product name and its unique characteristics. This increases the chances that your page will be selected by the user. Yoast SEO

Optimizing headings and subheadings Headings and subheadings play a key role in both SEO and user experience. Use H1 for the main page heading and distribute keywords across H2 and H3 subheadings to improve the structure of the content and its perception. This will help search engines better understand and index your content, and users will find the information they need faster.

Creating quality content

For the main site. The home page is the face of your business. The important thing here is to create content that clearly conveys basic information about the company, its values and benefits. Main keywords should be present in the text, as well as in meta tags, headings and subheadings. This helps search engines quickly identify your business and determine its relevance to search queries.

For categories and subcategories. Category and subcategory pages should contain informative and engaging descriptions that explain what users can find in each section. Include keywords related to products or services in these categories and create copy that helps users make decisions. This not only improves SEO but also increases conversions.

For product pages. On product pages, it is important to provide detailed information about the product: its characteristics, benefits, and unique features. Include keywords in your descriptions and use structured data to improve your search rankings. This not only helps improve your product’s visibility in search engines, but also increases user trust in your brand.

For information pages: Payment, Delivery, Return of goods, Privacy Policy, Site Terms of Use – these pages play an important role in creating trust between you and your customers. They should be as clear and transparent as possible and contain all the necessary information, including terms and conditions. It is also important to optimize them for search engines by adding relevant keywords that users might search for when choosing a store. This not only improves SEO but also improves user experience.

Writing articles, guides and cases. A blog is a powerful tool for driving traffic and establishing trust with your audience. Regularly updating your blog with high-quality articles, useful guides, and real-life cases helps not only improve SEO, but also maintain user attention. Articles should be focused on answering user questions and solving their problems, which increases the likelihood that they will return to your site.

Using multimedia content

Embedding videos and images Multimedia content, such as videos and images, greatly improves the user experience and makes your website more attractive. It is important that all images are optimized for SEO and videos are implemented correctly with the user experience in mind. This helps improve time on site and reduces bounce rates.

Optimizing Media for SEO Optimizing images includes using alt attributes, reducing image size without losing quality, and using modern formats such as WebP. This helps improve page loading speed and overall site performance.

Internal linking

Relationship between pages and articles. Internal linking helps distribute the weight of pages and improve their indexing. By linking relevant pages and articles, you can improve site navigation and direct users to the most important pages. This not only improves the user experience, but also helps search engines better understand the structure of your site.

Using keywords in link anchors. When creating internal links, it is important to use keywords in anchors. This helps search engines better understand the context of the link and increases the relevance of the page to which the link leads. Use a variety of keyword phrases to avoid over-saturation with the same word, which also improves SEO.

External optimization and website promotion on OkayCMS

Creating quality backlinks

Guest posts and collaborations with bloggers (Guest Post Tracker, HARO) Guest posting and collaborating with bloggers are effective ways to get quality backlinks. Publishing articles on authoritative resources and blogs allows you not only to get links, but also to increase the visibility of your brand. It is important to choose platforms with high domain authority and relevant audiences. This improves your site’s positioning in search engines and helps attract targeted traffic. Find popular bloggers and platforms in your niche and propose cooperation.

Registration in catalogs and forums (Dmoz, Local.com) Registration in specialized directories and forums allows you to get high-quality backlinks and improve the visibility of your site. This is especially important for local SEO and for increasing the credibility of your site. Choose only reputable directories and forums where your target audience actively participates. Registration in such resources also helps to create a network of links and improves the reputation of your site. 

Social Media and Marketing

Active presence on social networks (Facebook Business, LinkedIn Marketing Solutions) Having an active presence on social media not only increases your brand’s visibility but also creates opportunities to earn backlinks. Regularly updating content and engaging with your audience on platforms like Facebook, Instagram, LinkedIn, and Twitter helps build trust and attract attention to your site. Social media is an important channel for distributing content and creating a positive image.

Using social networking buttons on the site (AddThis, ShareThis). Adding social media buttons to your site makes it easier to share content and promotes dissemination. This not only increases user engagement but also helps generate additional backlinks. Place social media buttons in visible places on your site, such as the header, footer, or sidebars, to maximize their use. 

Analytics and performance monitoring

Installation and configuration Google Analytics, Google Search Console. Google Analytics and Google Search Console are key tools for monitoring the performance of your website and analyzing its performance. Install Google Analytics to track user behavior, analyze traffic sources, and measure conversions. Google Search Console helps you track page indexing, fix errors, and get reports on how your site appears in search engines. 

Tracking positions in search engines (tools: Ahrefs, SEMrush) To effectively monitor your website’s search engine rankings, use tools like Ahrefs and SEMrush. These tools allow you to track changes in positions for key queries, analyze the competitive environment and receive recommendations for improving your SEO strategy. Regular analysis of positions helps to adjust the promotion strategy and adapt content to achieve better results.

Step-by-step work plan for website promotion on OkayCMS for 6 months

Month 1: Audit and strategic planning

1. Analysis of the current state of the site
   • Conducting a comprehensive technical audit of the site
   • Analysis of current SEO indicators (traffic, positions, visibility)
   • Assess current content, structure and internal linking
2. Keyword Research
   • Using tools for deep keyword analysis (Ahrefs, SEMrush)
   • Defining key queries for main pages and target segments
3. Setting up and optimizing analytics tools
   • Installing and configuring Google Analytics and Google Search Console
   • Setting up goal and event tracking to analyze user behavior
4. Creating a Content Strategy Plan
   • Developing a content structure for key pages
   • Determining blog topics and frequency
5. Optimizing existing meta tags
   • Update Title, Description and H1 for low ranking, high potential pages

Month 2: Technical optimization

1. Improved page loading speed
   • Minify HTML, CSS and JS to reduce file sizes
   • Configuring server-side and browser-side caching to speed up loading
2. Image optimization
   • Image compression and WebP format implementation
   • Implementing Lazy Load for lazy loading of media
3. CDN setup and implementation
   • Selecting and configuring a content delivery network to improve site loading speed
4. Solving technical problems
   • Analysis and correction of 404 errors
   • Checking and fixing broken links
   • Optimizing your crawl budget to improve indexing
5. Security
   • Installing an SSL certificate to protect user data
   • Regular updates of CMS, plugins and server software

Month 3: Optimizing content and internal structure

1. Creating unique content
   • Development and publication of optimized content for the Home page, categories and product pages
   • Updating pages with information about delivery, returns, privacy policy
2. Regular blogging
   • Publication of articles, guides and cases on current topics
   • Update old posts to make them more relevant
3. Optimizing internal linking
   • Setting up links between pages and articles using keywords in link anchors

Month 4: Off-page optimization and backlink building

1. Developing a Backlink Strategy
   • Launching guest posting and blogger outreach campaigns
   • Registration in reputable directories and forums
2. Development of social networks
   • Creation and active maintenance of profiles on social networks
   • Integration of social networking buttons on the website to increase engagement

Month 5: Advertising campaigns and analytics

1. Launch of advertising campaigns
   • Setting up advertising campaigns in Google Ads and social networks
   • Testing different advertising strategies to maximize ROI
2. Performance monitoring and analysis
   • Using Google Analytics and other tools (Ahrefs, SEMrush) to track traffic and positions
   • Regularly updating reports and adjusting strategies based on the data received

Month 6: Taking stock and adjusting strategy

1. Evaluation of results
   • Analysis of achieved results by traffic, positions and conversions
   • Comparing current performance with baseline and identifying successful strategies
2. Adjustment and improvement of strategy
   • Update content and meta tags based on analysis
   • Setting up new advertising campaigns and planning additional steps
3. Planning for future actions
   • Develop a plan for the next 6 months, focusing on identified weaknesses and opportunities for growth
   • Determining new goals and objectives for further website promotion

If you need advice on any issues related to your project, our experts are in touch. Write to us in the chat or call the phone number listed on the website.