< SEO Promotion Case Study >
SEO promotion of DTS Internet provider website
Identification of key objectives
01. Assignment
The main task was to carry out comprehensive SEO optimization of the site in order to increase traffic and conversion. The project included the following key goals:
- Increase organic traffic on the website.
- Increasing the site’s position in search engines.
- Increasing conversions by optimizing the user path.
Realization of the set tasks
02. Stages of implementation
1. Comprehensive analysis
To achieve the goals, a comprehensive analysis of the site and its current state was carried out. The analysis identified the following main challenges and opportunities:
- Optimization of existing pages: It was found that the main page receives the bulk of traffic, while individual service pages do not receive enough attention from the search results. This required redistributing traffic and improving the visibility of relevant pages.
- Creating new pages: The analysis showed that the site does not include many relevant queries. To solve this problem, it was decided to create new information and commercial pages that meet these requests.
2. Collection and analysis of keywords
- Collection of requests: A general list of queries related to the services of the Internet provider was collected.
- Clustering: Queries have been clustered and distributed across relevant pages for more precise targeting.
3. Optimization of existing pages
- Audit of current pages: An audit of the content and technical aspects of existing pages was carried out.
- Development of a new structure: Based on the analysis of each page, a new structure was developed that took into account keywords and user intent.
- Content Update: New SEO text was written for each page and the design was updated to improve the user experience and meet the requirements of search engines.
4. Creating new pages
- Content gap analysis: Queries that do not span existing pages are defined.
- Creating new pages: New information and commercial pages have been developed and added to respond to identified requests.
- SEO optimization of new pages: Content optimization for new pages was carried out, including the use of keywords, meta tags and internal linking.
5. Creating blocks with prices and frequently asked questions
- Blocks with prices: For queries related to the word “Price”, a block with tariffs has been developed for each page so that users can immediately familiarize themselves with the prices and order the service.
- Blocks for general queries: For other request clusters, blocks with an attractive design, short text and the ability to order a service have been created.
- Blocks according to FAQ: Information requests were grouped into FAQ blocks at the end of pages, which improved the visibility of pages in search results and increased their usefulness for users.
How SEO has worked
03. Results of work
5 000
226 000
Organic traffic for 16 months
73 000
5 230 000
Number of shows
100+
14,5
Middle position
Increased visibility and traffic
- Updated pages: Pages began to appear in search results for relevant queries instead of the main one, which helped redistribute traffic and improve the user experience.
- Rich snippets: The created FAQ blocks allowed pages to be displayed with an extended snippet, which increased click-through rates.
- SEO optimized content: New content improved the site’s position in search results, which led to an increase in organic traffic.
Increase conversions
- Optimized user journeys: Updated pages with price blocks and a clear content structure made it easier for users to find the necessary information and order services, which increased conversions.
- Improved Interaction: The introduction of interactive elements and FAQ blocks helped users quickly find answers to their questions, which improved their interaction with the site.
Achievement of key objectives
04. Expected result and actual result
The SEO project for the website of the Internet provider DTS was successful thanks to an integrated approach, including analysis, optimization and creation of new content. As a result, we managed to significantly increase organic traffic, improve the site’s position in search engines and increase conversions.
You can learn more about all the project’s features directly at https://dts.net.ua/.
faq
Frequently asked questions for the case study of SEO-promotion of the website of an Internet service provider DTS for the case study of SEO-promotion of the website
The SEO promotion process took about 6 months. This included stages of analysis, strategy development, optimization of existing pages, creation of new content and monitoring results.
For analysis and monitoring, we used tools such as Google Analytics, Google Search Console, Ahrefs, SEranking and Screaming Frog. These tools helped us collect data on the current state of the site, track changes and evaluate the effectiveness of our actions.
The effectiveness of the work was assessed based on key indicators, such as an increase in organic traffic, an improvement in the site’s position in search results, an increase in conversions and a decrease in the bounce rate. We also analyzed user behavior on the site and their interaction with content.
To improve conversions, blocks for prices and tariffs were created, which allowed users to immediately see the cost of services. We've also added frequently asked questions (FAQs) so users can quickly find answers to their questions. Optimizing page structure and improving navigation also contributed to increased conversions.
We conducted a complete revision of existing content and added new SEO optimized content. This included writing new copy, using relevant keywords, creating structured data, and improving meta tags. We've also added pricing blocks, FAQs, and other interactive elements to improve the user experience.
After SEO optimization, the site’s position improved significantly. Many pages that were not previously displayed in search results began to rank high for relevant queries. This led to a significant increase in organic traffic to the site.
To ensure long-term effectiveness, we have developed a plan to regularly update content, monitor rankings, and adapt strategy based on changes in search engine algorithms. We also taught the client's team the basics of SEO so that they could independently maintain and improve the site in the future.
